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Marketing Forecast Analyst
📊 Really an Analyst 📊
🎓
tableau
excel

Gohealth is hiring a
Marketing Forecast Analyst

GoHealth Intro: As a leading health insurance marketplace, Go Health’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply: GoHealth has established a culture where our employees feel empowered, engaged and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About the role:

Do you enjoy diving deep into pools of data and emerging with incredible insights? Are you interested in working for an organization that actually operationalizes those findings quickly, and relies on your analysis to make major strategic decisions?

Do you enjoy working cross-functionally with members of different teams such as sales strategy, marketing, and finance to drive business results? If this sounds like you, the come and join us on our mission of making healthcare more accessible in America.

In this role, you will take ownership of marketing forecast plans and execute those plans daily to effectively deploy a marketing budget north of $100 million in annual spend. You will work cross-functionally with a variety of teams across the organization to provide valuable marketing insights. This is a high-profile role that interfaces frequently with executive management while building out both short-term and long-term marketing forecasts to drive company growth.

About the team: Marketing Operations and Planning is a smaller subset of the larger Marketing team. Our primary objective is to strategize, plan and package all marketing source KPIs in a clear and concise format ready to be consumed by teams across the organization. You will join two colleagues in a fast paced, self-starter environment and work with top executives to ensure we reach our high-level company goals.

What you’ll do:

  • Forecast volume plans for each marketing source at an intra-day, daily, and monthly basis to meet or exceed company revenue and margin goals while balancing lead costs and conversions
  • Provide strategic direction to drive improvements in marketing and sales KPIs like LTV/CAC and cost per marketing qualified lead
  • Grow and maintain a deep understanding of marketing source types and the unique customer acquisition funnels.
  • Analyze real time data using spreadsheets, various financial models, Tableau and other analytical tools to make data-driven decisions and improvement recommendations
  • Collaborate with the Sales, Finance and Work Force Management teams to align on planning strategy
  • Collaborate with Finance on company fiscal goals and build marketing plans to beat them
  • Monitor and provide performance recaps on volume trends, costs and conversions on a regular basis

What we’re looking for:

  • Bachelor’s degree required
  • 2+ years of work experience in business operations, consulting, marketing, or analytics that revolved around driving insights along with significant Excel expertise
  • A love for leveraging your problem-solving skills to harness data to drive continuous business improvements
  • You not only effectively, creatively, and quickly solve complex problems, but you gain buy in from stakeholders to sustain your solutions as well
  • You're positive, optimistic, and ready to lend your expertise to solve challenges across the organization
  • You’re a self-starter that can identify potential issues and work cross functionally to proactively create solutions

Location: Chicago

Perks/Benefits:

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

#LI-SR1

 

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