Analytics Implementation Consultant

<p>We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives.</p> <p><strong>What you'll be doing</strong></p> <ul> <li><strong>Campaign Management:</strong> Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness.</li> <li><strong>Marketing Platform Integration:</strong> Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.</li> <li><strong>Stakeholder Partnership:</strong> Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.</li> <li><strong>Platform Audit:</strong> Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.</li> <li><strong>Implementation:</strong> Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.</li> <li><strong>Maintenance:</strong> Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.</li> <li><strong>Debugging:</strong> Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.</li> <li><strong>Training &amp; Documentation:</strong> Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes.</li> <li><strong>Compliance &amp; Privacy:</strong> Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.</li> <li><strong>Ownership:</strong> Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams.</li> <li><strong>Documentation:</strong> Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation.</li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li>Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.</li> <li>Strong understanding of web analytics, digital marketing, and data privacy.</li> <li>Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment.</li> <li>Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders.</li> <li>Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights.</li> <li>Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4.</li> <li>Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Experience in the sports betting or gaming industry.</li> <li>Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar.</li> <li>Experience implementing Server-Side Google Tag Manager for business-critical events.</li> <li>Google Analytics, Google Tag Manager, or related certifications.</li> </ul> <p>&nbsp;</p> <div> <p><strong>What’s in it for you</strong></p> <ul> <li>Sporty is a remote first company in pursuit of sustainability</li> <li>A competitive salary + individual performance based bonuses every quarter</li> <li>28 days paid annual leave</li> <li>Our core working hours are 10am-3pm in your local time zone with flexibility outside of this</li> <li>Referral bonuses &amp; flash bonuses</li> <li>Top of the line equipment</li> <li>Annual company retreats to provide great internal networking opportunities</li> </ul> <p><strong>Interview process</strong></p> <ul> <li>Aptitude test via Test Gorilla</li> <li>Remote video screening with our Talent Acquisition Team</li> <li>Remote video interview with Team Members (60 Mins)</li> <li>Final discussion with the hiring manager (60 mins)</li> </ul> <p>If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours</p> </div>