Analytics & Retail Media Manager, Southern Europe Hub (Roma, 62, IT)

<style type="text/css"> </style> <p><span style="font-family:Arial, Helvetica, sans-serif">No Relocation Assistance Offered<br>Job Number #175048 - Roma, Lazio, Italy<br><br><strong>Who We Are</strong><br><br>Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br><br>Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</span><br><br></p><p><span style="font-family:arial, helvetica, sans-serif">The Analytics &amp; Retail Media Manager is a strategic, data-driven manager responsible for defining, coordinating, and optimizing the retail media, digital campaigns, and media analytics roadmap across the Southern Europe Hub. This role connects advanced performance analytics with commercial media execution to drive brand growth and measurable business outcomes across the Colgate-Palmolive portfolio.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Reporting directly to the Southern Europe Hub Digital leadership team, you will serve as the subject matter expert on media trends, consumer digital behavior, and performance analytics. You will partner closely with marketing, commercial, and European divisional teams to transform media investments into a high-performing competitive advantage across multiple markets.</span></p> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Responsibilities</strong></span></h2> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>Retail Media Strategy &amp; Execution</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Define and coordinate the overarching Retail Media, Digital Media, and Media Analytics strategy for the Southern Europe Hub, ensuring seamless alignment with brand objectives and guidelines.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Lead and coordinate all Amazon Media activities across Hub markets, driving operational best practices and commercial performance.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Own end-to-end Amazon media strategy, budget allocation, and ROAS optimization across the entire Amazon Ads suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. </span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Data Clean Room Capabilities (Amazon Marketing Cloud): Leverage Amazon Marketing Cloud (AMC) to move beyond basic last-click attribution.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Act as the primary interface with the European regional team to seamlessly localize global and divisional media guidelines.</span></p> </li> </ul> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>Performance Analytics &amp; Campaign Optimization</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Coordinate the performance, integration, and execution of digital media campaigns, including Amazon Search &amp; DSP, Paid Social.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Leverage advanced data and media analytics, including attribution modeling and ROI analysis, to derive actionable insights and campaign optimizations.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Establish standardized media performance metrics, frameworks, and visualization dashboards across the Hub to ensure data-driven decision-making.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Turn media performance data into strategic growth recommendations that improve commercial conversion and brand equity.</span></p> </li> </ul> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>Media Financials &amp; Vendor Management</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Oversee, manage, and optimize a significant media budget allocated across multiple geographies and platforms to maximize return on investment (ROI).</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Lead relationships with media agencies, tech platforms, and external media partners, ensuring high-quality execution, accountability, and efficiency.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Manage cross-functional project roadmaps simultaneously, ensuring all media activations meet strict deadlines, corporate quality standards, and budget compliance.</span></p> </li> </ul> <p> </p> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Required Qualifications</strong></span></h2> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">3–4 years of experience in a media-focused role, with a proven track record across both digital performance media and retail media.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Media Planning Expertise:</strong> Deep knowledge of developing and executing media campaigns on Amazon and digital performance channels.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Analytical Capabilities:</strong> Advanced ability to gather, synthesize, and interpret media performance data, attribution modeling, and ROI metrics.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Financial Acumen:</strong> Strong budget management skills with a proven ability to strategically allocate and optimize media spend across multiple markets.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Communication &amp; Influence:</strong> Excellent verbal and written communication skills with the ability to influence cross-functional stakeholders at all levels.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Project Management &amp; Drive:</strong> proven ability to manage multiple projects simultaneously, take proactive ownership, and drive results in a fast-paced environment.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Language Skills:</strong> Full professional fluency in both English and Italian is required. Spanish is considered a plus.</span></p> </li> </ul> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Preferred Qualifications</strong></span></h2> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Experience in consumer-facing industry, either in-house or within a top-tier media, digital, or retail media agency.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Knowledge of media mix modeling inputs and collaboration with internal Insights &amp; Analytics teams.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Basic SQL, Looker Studio, Google Analytics 4 (pixels, UTMs, Amazon click tags).</span></p> </li> </ul> <p> </p> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Compensation and Benefits</strong></span></h2> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Expected Gross Annual Salary Range:  €48.500 ─ €56.500 gross per year</strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif">This position is offered under a permanent employment contract.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">The role is governed by the applicable Italian National Collective Bargaining Agreement (“CCNL”) Chemical Industry], including the relevant job classification and economic provisions applicable to the position.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">The initial compensation within the above range will be determined on the basis of objective, transparent and gender-neutral criteria, including professional experience, skills and competencies, qualifications, scope of responsibilities, role requirements, location, applicable CCNL classification and internal company policies.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Subject to role eligibility and applicable company policy, employees may also be eligible to participate in variable compensation programs tied to company and/or individual performance, including an annual target bonus opportunity.</span></p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Benefits </strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif">In addition to the rights and benefits provided under applicable law and the relevant CCNL, employees may be eligible, depending on role and company policy, for supplementary benefits, which may include meal vouchers or reimbursement, insurance coverage, company devices, health and welfare programs, and additional role-specific benefits. </span></p> <p><span style="font-family:arial, helvetica, sans-serif">Hybrid Working Policy: In accordance with company policy, employees are expected to work 4 days per week from the office (Monday-Thursday).</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Detailed information regarding compensation, benefits, applicable employment terms and job classification will be provided during the recruitment process and, where applicable, in the employment documentation.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Colgate-Palmolive is committed to equal pay for equal work or work of equal value. Recruitment, hiring, compensation and career progression criteria are applied in accordance with objective, transparent, non-discriminatory and gender-neutral principles, in compliance with applicable Italian and EU pay transparency legislation.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Candidates will not be asked to disclose their current or previous remuneration, and such information will not be sought, directly or indirectly, during the recruitment or hiring process.</span></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Location: Italy, Rome </strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>VISA NOT SPONSORED </strong></span></p> <p><br><br></p><p><br><span style="font-family:Arial, Helvetica, sans-serif"><strong>Our Commitment to Inclusion</strong><br>Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br><br><strong>Equal Opportunity Employer</strong><br>Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br><br>Reasonable accommodation during the application process is available for persons with disabilities. Please complete this <a href="https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform" target="_blank" rel="noopener"><span style="color:#0000ff">request form</span></a> should you require accommodation.<br><br><span style="color:#000000">#LI-Hybrid</span></span></p>