Associate Trends Analyst

<p>From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.</p> <p></p> <p>We are seeking a curious, versatile Associate Analyst to join our Global Consumer Trends team.&nbsp;This team explores the brand innovations, institutional shifts, and societal developments shaping&nbsp;consumer behaviour worldwide. If you’re fascinated by how technology, pop culture, fashion,&nbsp;academic research, and more intersect to influence people’s choices, this is the role for you.&nbsp;You’ll be part of a collaborative team that identifies and reports on emerging themes across&nbsp;consumer and category landscapes. You’ll work with Mintel’s proprietary research and external&nbsp;resources to spot and communicate new innovations in your assigned markets.</p> <p><strong>What You Will Be Doing:</strong></p> <p></p> <ul> <li><strong>Content Creation: </strong>Identify global examples of significant company activity (e.g. a product launch, advertising campaign) and turn these into short insight pieces.</li> <li><strong>Trend Analysis &amp; Storytelling:</strong> Identify and interpret emerging trends, crafting clear, compelling narratives that connect societal, cultural, and brand activity.</li> <li><strong>Collaboration:</strong> Work closely with colleagues across the business to deliver impactful content.</li> <li><strong>Workflow Participation:</strong> Follow established frameworks and contribute to continuous improvement of our content and processes.</li> </ul> <p><strong>Who We Are Looking for:</strong></p> <ul> <li><strong>Intellectual Curiosity:</strong> A generalist mindset with a passion for a wide range of topics (e.g.,technology, pop culture, fashion, academic research).</li> <li><strong>Analytical Skills:</strong> Ability to interpret data and identify meaningful patterns and themes.</li> <li><strong>Writing Ability:</strong> Strong written communication skills, with the ability to produce clear, concise, and engaging content.</li> <li><strong>Research Savvy:</strong> Comfortable using both Mintel’s market research and external sources to inform your analysis.</li> <li><strong>Collaboration:</strong> Team player with strong interpersonal skills.</li> <li><strong>Adaptability:</strong> Comfortable working within defined frameworks, but able to make operational decisions that shape your work.</li> <li>Strong writing skills are essential.</li> <li>Proficiency in Mandarin, Korean, Japanese, or Spanish is an advantage, but not essential.</li> <li>Recent graduates with relevant academic backgrounds in Communications, Psychology, Business, History, Advertising, Journalism and others are welcome</li> </ul> <p><strong></strong></p> <p><strong>What We Offer:</strong></p> <ul> <li>A culture that supports true collaboration whilst embracing remote working.</li> <li>Flexible start and end times.</li> <li>Blended (office/home) approach to work.</li> <li>Approach to personal development where we encourage individuals to grow and share what they’ve learned.</li> <li>Social events, both within the department and across the company.</li> <li>Generous annual leave and wider circle employee benefits.</li> <li>Additional one day off to celebrate your birthday.</li> <li>Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).</li> <li>Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).</li> <li>Mental health and wellbeing support via Modern Health App.</li> <li>Beautifully designed offices foster collaboration and fun.</li> </ul> <p>Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.&nbsp;</p> <p>#LI-JY #LI-HYBRID</p>