Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

AutoScout24 · Toronto, ON (Canada)

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<div> At AutoScout24, we’re excited to be hiring for our Canadian company, Trader Corporation — a key part of our international family. As the Canadian arm of Europe’s largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca, AutoSync, and Dealertrack Canada, Trader Corporation is driving digital innovation in the automotive industry — now reaching over 25 million Canadians every month. AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.  <span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":281,"335559739":281,"335559740":279}">  </div> <div> As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.  This is a full-time, permanent role operating in a hybrid working model.  Location and Work Model  This role is based in Canada with hybrid work options from one of our offices:  <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1 </li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3 </li> </ul> </div> What you'll do  <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets </li> </ul> What you'll need <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Strong knowledge of current SEO/AEO best practices and content optimization methodologies </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Familiarity with HTML and modern content management systems </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Excellent written and verbal communication skills </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Strong analytical mindset with attention to detail </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">High motivation to learn and adapt in a fast-paced digital environment </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus </li> </ul> Language Skills  <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Professional proficiency in English (written and spoken)</li> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Professional proficiency in French (written and spoken)</li> </ul> Reporting Line  <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Reports to the Team Lead, Content, based at the global headquarters in Munich </li> </ul> What's in it for you We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.  <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Gym discounts </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Employee and Family Assistance program </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Virtual wellness events </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Conferences & training budget </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Regular internal training programs </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Financial planning with 3% matching Pension  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Competitive salary </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Annual bonus structure </li> </ul> Compensation The expected compensation for this position is: [80K-85K Base] For a career where you can drive our business and shape your future, apply now.  Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position. Vacancy Status: This job posting is for an existing vacancy. --------------------------------------------------------------------------------------------------------------------- Chez AutoScout24, nous sommes ravis de recruter pour notre entreprise canadienne, Trader Corporation — un élément clé de notre famille internationale. En tant que branche canadienne du plus grand marché automobile en ligne d’Europe, Trader Corporation joue un rôle essentiel dans la transformation de la façon dont les gens achètent, vendent et financent des véhicules. Avec des marques bien connues comme AutoTrader.ca, AutoSync et Dealertrack Canada, Trader Corporation stimule l’innovation numérique dans l’industrie automobile — rejoignant désormais plus de 25 millions de Canadiens chaque mois. AutoTrader.ca est le plus grand marché automobile au Canada, avec plus de 25 millions de visites mensuelles. <hr data-start="1071" data-end="1074"> <h2 data-start="1076" data-end="1091">Votre rôle</h2> À titre de Gestionnaire, marketing de contenu et SEO, vous serez responsable de la conception, de la mise en œuvre et de l’optimisation des initiatives SEO axées sur le contenu pour nos plateformes numériques AutoTrader.ca et AutoHebdo.net. En mettant l’accent sur un contenu de grande qualité, centré sur les besoins des utilisateurs, vous soutiendrez la stratégie globale de référencement naturel et collaborerez étroitement avec des partenaires interfonctionnels afin d’accroître le trafic organique, l’engagement et les conversions. <hr data-start="1644" data-end="1647"> <h2 data-start="1649" data-end="1677">Lieu et mode de travail</h2> Ce poste est basé au Canada, avec la possibilité de travailler en mode hybride à partir de l’un de nos bureaux : Siège social 405 The West Mall, bureau 110 Etobicoke (Ontario) M9C 5J1 Bureau de Toronto 20 Queen Street West, 28e étage Toronto (Ontario) M5H 3R3 <hr data-start="2059" data-end="2062"> <h2 data-start="2064" data-end="2088">Vos responsabilités</h2> <ul data-start="2090" data-end="3632"> <li data-start="2090" data-end="2258"> Assurer la création, la mise à jour et le contrôle de la qualité du contenu-conseil automobile ainsi que des pages produits optimisées pour le référencement naturel </li> <li data-start="2259" data-end="2385"> Développer une compréhension approfondie des besoins des clients, de l’intention de recherche et des parcours utilisateurs </li> <li data-start="2386" data-end="2564"> Rédiger des briefs et collaborer avec des agences externes et des pigistes afin d’assurer la livraison de contenu optimisé SEO, dans les délais et selon les standards établis </li> <li data-start="2565" data-end="2728"> Adopter une approche basée sur les données pour la recherche de sujets, l’idéation et l’optimisation de contenu afin d’améliorer la performance et l’engagement </li> <li data-start="2729" data-end="3015"> Exploiter des techniques de création et d’optimisation de contenu assistées par l’intelligence artificielle afin d’améliorer la découvrabilité et la visibilité dans les moteurs de recherche, les moteurs de réponse (AEO) et les plateformes alimentées par des modèles de langage (LLM) </li> <li data-start="3016" data-end="3218"> Identifier des opportunités SEO/IA et effectuer des analyses pour du contenu nouveau et existant à l’aide d’outils spécialisés tels que Semrush, SISTRIX, Ahrefs, Ryte, ou plateformes comparables </li> <li data-start="3219" data-end="3372"> Collaborer avec des parties prenantes internationales du groupe AutoScout24 afin d’harmoniser les initiatives de contenu entre les différents marchés </li> <li data-start="3373" data-end="3513"> Assurer une veille des tendances liées à l’automobile et à la mobilité et transformer les insights en contenu pertinent et à fort impact </li> <li data-start="3514" data-end="3632"> Contribuer activement au réseau mondial de contenu et SEO en partageant les meilleures pratiques et apprentissages </li> </ul> <hr data-start="3634" data-end="3637"> <h2 data-start="3639" data-end="3660">Profil recherché</h2> <ul data-start="3662" data-end="4575"> <li data-start="3662" data-end="3776"> Minimum de 3 ans d’expérience pertinente en SEO, marketing de contenu ou environnement éditorial numérique </li> <li data-start="3777" data-end="3874"> Expérience avec des outils de création ou d’optimisation de contenu assistés par l’IA (atout) </li> <li data-start="3875" data-end="4006"> Baccalauréat en marketing, administration des affaires, journalisme, informatique ou domaine connexe, ou expérience équivalente </li> <li data-start="4007" data-end="4127"> Excellente connaissance des meilleures pratiques actuelles en SEO/AEO et des méthodologies d’optimisation de contenu </li> <li data-start="4128" data-end="4228"> Expérience avec des outils tels que Screaming Frog, SISTRIX, Google Analytics ou équivalents </li> <li data-start="4229" data-end="4306"> Connaissance du HTML et des systèmes modernes de gestion de contenu (CMS) </li> <li data-start="4307" data-end="4375"> Excellentes habiletés de communication, à l’écrit comme à l’oral </li> <li data-start="4376" data-end="4426"> Esprit analytique développé et souci du détail </li> <li data-start="4427" data-end="4491"> Capacité à évoluer dans un environnement numérique dynamique </li> <li data-start="4492" data-end="4575"> Intérêt marqué pour l’industrie automobile et les tendances en mobilité (atout) </li> </ul> <hr data-start="4577" data-end="4580"> <h2 data-start="4582" data-end="4612">Compétences linguistiques</h2> <ul> <li data-start="30" data-end="94"> Maîtrise professionnelle de l’anglais, à l’oral et à l’écrit </li> <li data-start="95" data-end="156" data-is-last-node=""> Maîtrise professionnelle du français, à l’oral et à l’écrit </li> </ul> <hr data-start="4762" data-end="4765"> <h2 data-start="4767" data-end="4790">Supérieur immédiat</h2> Le poste relève du ou de la Team Lead, Content, basé(e) au siège social mondial à Munich. <hr data-start="4887" data-end="4890"> <h2 data-start="4892" data-end="4916">Ce que nous offrons</h2> Nous reconnaissons l’importance de l’équilibre entre la vie professionnelle et la vie personnelle. Voici quelques avantages offerts pour soutenir votre bien-être et votre développement : <ul data-start="5106" data-end="5483"> <li data-start="5106" data-end="5153"> Rabais sur l’abonnement à un centre sportif </li> <li data-start="5154" data-end="5205"> Programme d’aide aux employés et à leur famille </li> <li data-start="5206" data-end="5243"> Activités virtuelles de bien-être </li> <li data-start="5244" data-end="5292"> Budget annuel pour conférences et formations </li> <li data-start="5293" data-end="5329"> Programmes de formation internes </li> <li data-start="5330" data-end="5418"> Programme d’épargne-retraite avec contribution de l’employeur (jumelage jusqu’à 3 %) </li> <li data-start="5419" data-end="5444"> Salaire concurrentiel </li> <li data-start="5445" data-end="5483"> Programme de bonification annuelle </li> </ul> <hr data-start="5485" data-end="5488"> <h2 data-start="5490" data-end="5507">Rémunération</h2> La rémunération prévue pour ce poste se situe entre 80 000 $ et 85 000 $ (salaire de base). <hr data-start="5606" data-end="5609"> Pour une carrière où vous pourrez contribuer activement à la croissance de l’entreprise tout en façonnant votre avenir professionnel, postulez dès maintenant. Utilisation de l’intelligence artificielle dans le processus d’embauche : Nous utilisons l’intelligence artificielle (« IA ») dans notre processus de recrutement, notamment pour filtrer, évaluer ou sélectionner les candidats pour ce poste. Statut du poste : Cette offre d’emploi vise à pourvoir un poste actuellement vacant.