Bilingual Copywriter (English/Spanish)

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.</p> <h4><strong>About WPP</strong></h4> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="7b8142a7-a6db-4263-9929-267c84e3fdd8">WPP.com</a></u>.</p></div><p><strong>THE OPPORTUNITY</strong></p> <p>Bilingual Copywriter (English/Spanish)</p> <p><strong>Could this be you?&nbsp;</strong></p> <p>This Multicultural Mid-Level Copywriter will help create communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow &amp; increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.</p> <p>Innovative ideation and concepts, by this Copywriter will be translated into finished assets for all key marketing touchpoints:&nbsp; Digital/Social, Broadcast TV, Print, OOH, Direct Mail &amp; collateral-material.&nbsp; This work will be managed under the direct supervision of a CD, and this Copywriter will work as part of an agency team to achieve client objectives.</p> <p>This Mid-Level Copywriter will have all the latest, industry-leading resources available, including the use of the most current data &amp; technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.</p> <p><strong>In this role you will...</strong></p> <ul> <li>Take creative direction and turn work around quickly to meet deadlines.</li> <li>Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product &amp; event campaigns.</li> <li>Possible travel &amp; presenting creative to select Regional Automotive Dealer Advertising Groups or production/shooting on location.</li> <li>Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.</li> <li>Works closely with Account &amp; Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.</li> <li>Maintains consistently high standards of Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.</li> <li>Helps develop ideas based on input from the CD, ACD, client, Account, research &amp; data.</li> <li>Submits copy for review and comment.</li> <li>Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.</li> <li>Meets copy deadlines or secures advance approval if additional time is needed.</li> </ul> <p><strong>You have...</strong></p> <ul> <li>3-5 years’ experience as a full-time copywriter in a full-service advertising agency.</li> <li>Experience with multicultural advertising and growth audiences.</li> <li>Experience across disciplines (Digital/Social, Interactive, TV, Print &amp; direct marketing, etc.)</li> <li>Outstanding command of the Spanish and English languages with solid writing and grammar skills.</li> <li>Strong writing and word processing abilities across all advertising disciplines including digital &amp; social media.</li> <li>Strong knowledge of branding and conceptual development.</li> <li>Ability to talk about our expertise and work, both internally and externally.</li> <li>Ability to present and discuss conceptual and tangible ideas, both internally and externally.</li> <li>Ability to listen and understand client feedback and feedback from internal critiques.</li> <li>Ability to inform and drive synergy across communication platforms.</li> <li>Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.</li> <li>Create and execute ideas in an efficient, organized way.</li> <li>Capable of working on multiple projects simultaneously.</li> <li>Strong presentation and negotiation skills.</li> <li>Strong conceptual skills.</li> <li>Ability to work under pressure and meet deadlines.</li> <li>A multicultural portfolio with engaging work across all advertising disciplines is required for consideration.</li> <li>Bachelor’s degree or equivalent experience preferred.</li> <li>Have physical and mental requirements to meet the above listed job responsibilities.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$45,000</span><span class="divider">&mdash;</span><span>$90,000 USD</span></div></div></div><div class="content-conclusion"><p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p> <p>&nbsp;</p></div>