> job detail
W
📊Analyst
Business Intelligence Developer
WPP · Chennai, India
// classified as
Analyst (Dashboards, reporting, ad-hoc analysis.)
posted
8d ago
location
Chennai, India
languages
sql
tools
azure, databricks, excel
> stack
sqlazuredatabricksexcelpowerbitableau
> description
<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands. </strong></p>
<p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. </strong><br><strong> </strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong> </strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. </strong><br><strong> </strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0" target="_blank">WPP.com.</a></strong><br><strong> </strong></p></div><p><span style="text-decoration: underline;"><strong>Why we're hiring:</strong></span></p>
<p>WPP is the world's leading creative transformation company. Our <strong>Enterprise Data Group (EDG)</strong> sits at the heart of WPP's global intelligence infrastructure, empowering HQ and the wider WPP network with the data insights needed to drive strategic decision-making at scale.</p>
<p>As we continue to invest in our data capabilities, we are looking for a talented and passionate <strong>BI Developer</strong> to join our growing team and help shape the future of business intelligence across one of the world's most iconic organisations.</p>
<p>Reporting directly to the Head of Data Experience, WPP Enterprise Data Group, this is a high-impact role where you will <strong>design, develop, and maintain world-class business intelligence reports and dashboards</strong> used by senior stakeholders across WPP's global network.</p>
<p>You will be a key bridge between complex data ecosystems and the people who rely on clear, actionable insights to make critical business decisions. This is not just a technical role — it's an opportunity to <strong>champion data literacy, elevate visual storytelling, and drive meaningful change</strong> through the power of data.</p>
<p> </p>
<p><span style="text-decoration: underline;"><strong>What you'll be doing:</strong></span></p>
<p><strong> Dashboard Design & Development</strong></p>
<ul>
<li>Translate complex business requirements into <strong>intuitive, visually compelling BI dashboards and reports</strong> that deliver actionable insights</li>
<li>Create wireframes, prototypes, and proof-of-concepts aligned with stakeholder requirements, ensuring adherence to best practices, branding guidelines, and accessibility standards.</li>
<li>Develop <strong>custom visuals</strong> where native BI functionality does not meet business needs</li>
<li>Maintain quality control standards across your own and the team’s projects, ensuring deliverables meet benchmarks before being shared with stakeholders.</li>
<li>Enable the successful introduction of <strong>AI/LLM tools</strong> by preparing and structuring data effectively, demonstrating a strong understanding of the overall data model, and providing clear guidance so end users can interact with it confidently.</li>
</ul>
<p> </p>
<p><strong>Data Modelling & Engineering Collaboration</strong></p>
<ul>
<li>Design robust, scalable <strong>data models</strong> that underpin reliable and performant reporting solutions</li>
<li>Partner with the Engineering team to identify, ingest, and validate data sources required to meet reporting requirements</li>
<li>Apply strong knowledge of <strong>ETL processes, data warehousing, and data modelling</strong> to ensure data integrity and consistency</li>
<li>Leverage <strong>Power Query, Power Pivot, DAX, and the broader Power Platform</strong> to build efficient, maintainable solutions</li>
</ul>
<p><strong>Infrastructure, Security & Governance</strong></p>
<ul>
<li>Implement and maintain <strong>row-level security (RLS)</strong> and application-layer security models to ensure appropriate data access controls</li>
<li>Manage and monitor <strong>scheduled data refreshes</strong>, proactively resolving issues to ensure dashboards always reflect the latest available data</li>
<li>Maintain and continuously improve the BI infrastructure, ensuring stability, performance, and scalability</li>
<li>Apply and enforce <strong>access and security best practices</strong> across all solutions</li>
</ul>
<p><strong> Integration & Innovation</strong></p>
<ul>
<li>Integrate BI reports into third-party applications using <strong>embedded analytics</strong>, BI Service (SaaS), and APIs</li>
<li>Lead or assist in migrating <strong>legacy BI platforms to current ones,</strong> ensuring smooth transitions with minimal disruption.</li>
<li>Continuously monitor the BI roadmap and broader landscape to identify opportunities to adopt <strong>new features, tools, and best practices</strong></li>
</ul>
<p><strong>Stakeholder Engagement & Training</strong></p>
<ul>
<li>Engage proactively with business stakeholders across WPP to <strong>gather, validate, and refine requirements</strong>, facilitating workshops and engagement sessions as needed</li>
<li>Assess feasibility and suggest appropriate or alternative solutions as needed.</li>
<li>Deliver effective <strong>end-user training</strong> on dashboard usage, data interpretation, and data-driven decision-making</li>
<li>Champion <strong>data and visual analytics literacy</strong> across the department, educating both technical and non-technical team members</li>
<li>Collect ongoing feedback on dashboard effectiveness and drive a culture of <strong>continuous improvement</strong></li>
</ul>
<p><strong> Collaboration & Communication</strong></p>
<ul>
<li>Work as an integral part of a cross-functional team alongside <strong>UX Architects, Business Owners, Product Managers, Content Strategists, and Engineering Teams</strong></li>
<li><strong>Collaborate with the team to achieve optimal outcomes and provide support whenever needed.</strong></li>
<li>Translate complex datasets into <strong>clear, compelling narratives</strong> tailored for audiences at all levels, including C-suite stakeholders</li>
<li>Maintain a strategic perspective while managing multiple concurrent deliverables and priorities</li>
</ul>
<p> </p>
<p><span style="text-decoration: underline;"><strong>What you'll need:</strong></span></p>
<table>
<tbody>
<tr>
<td width="105">
<p><strong>Area</strong></p>
</td>
<td width="586">
<p><strong>Requirement</strong></p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>BI Tools</strong></p>
</td>
<td width="586">
<p>2 – 4 years of hands-on development experience in PowerBI, Tableau or any other BI tools</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>DAX</strong></p>
</td>
<td width="586">
<p>Proficient in writing complex DAX queries and expressions</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>SQL</strong></p>
</td>
<td width="586">
<p>Strong SQL skills for data extraction, transformation, and analysis</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Azure</strong></p>
</td>
<td width="586">
<p>Solid understanding of the Azure data ecosystem (Azure SQL, Synapse Data Factory, etc.)</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Databricks</strong></p>
</td>
<td width="591">
<p>Understanding of the Databricks platform UI, and skills in designing interactive BI dashboards</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>AI/LLM</strong></p>
</td>
<td width="586">
<p>Pinpoint common stakeholder questions, collect relevant data, and provide straightforward instructions for AI readiness.</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Power Platform</strong></p>
</td>
<td width="586">
<p>Expertise across Power Query, Power Pivot, Power Automate, Power View, and the broader Power Platform</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Security</strong></p>
</td>
<td width="586">
<p>Ability to implement RLS and understand application security layer models in P</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Back-End</strong></p>
</td>
<td width="586">
<p>Experience with BI Report Server and back-end infrastructure management</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Integration</strong></p>
</td>
<td width="586">
<p>Experience integrating BI via embedded analytics or REST APIs</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Data Modelling</strong></p>
</td>
<td width="586">
<p>Strong understanding of data warehousing, data modelling, and ETL principles</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Migration</strong></p>
</td>
<td width="586">
<p>Proven experience migrating from other BI platforms (e.g., Tableau, Qlik) to Power BI</p>
</td>
</tr>
<tr>
<td width="105">
<p><strong>Visualisation</strong></p>
</td>
<td width="586">
<p>Experience producing advanced static visualisations and infographic products for business intelligence</p>
</td>
</tr>
<tr>
<td width="105">
<p> <strong>Design Tools</strong></p>
</td>
<td width="586">
<p>Proficiency in design tools such as <strong>Adobe XD or Adobe Creative Cloud</strong></p>
</td>
</tr>
<tr>
<td width="105">
<p><strong> </strong></p>
</td>
<td width="586">
<p> </p>
</td>
</tr>
</tbody>
</table>
<p> </p>
<p><strong>Skills & Competencies</strong></p>
<p><strong>Technical</strong></p>
<ul>
<li>Deep expertise in Power BI custom visual development</li>
<li>Strong grasp of design principles for visual analytics and data storytelling</li>
<li>Proficient in Microsoft Office, with advanced Excel skill</li>
<li>Familiarity with other BI tools (e.g., Tableau) is advantageous</li>
<li>Experience in SQL and Databricks</li>
</ul>
<p><strong>Professional</strong></p>
<ul>
<li>Good verbal and written communication skills, with the ability to convey complex data simply and effectively</li>
<li>Comfortable presenting to and engaging with <strong>senior and executive-level stakeholders</strong></li>
<li>Strong organisational skills with the ability to manage multiple workstreams simultaneously</li>
<li>Analytical mindset with outstanding <strong>attention to detail</strong> — understanding that precision at every step prevents downstream issues</li>
<li>Ability to balance competing stakeholder opinions and navigate ambiguity to deliver the best outcomes for the project</li>
<li>Demonstrates steady performance under stress and reliably delivers results within demanding timeframes.</li>
</ul>
<p><strong>Personal Qualities</strong></p>
<ul>
<li>A natural curiosity and passion for data, technology, and continuous learning</li>
<li>Demonstrate a positive attitude toward work while taking ownership and accountability for delivering results and meeting deadlines</li>
<li>A collaborative team player who thrives in a cross-functional, fast-paced environment</li>
<li>Strategic thinker who can zoom out to see the bigger picture while executing at the detail level</li>
<li>Self-motivated and proactive — always looking for ways to improve processes and solutions</li>
</ul>
<p> </p>
<p><span style="text-decoration: underline;"><strong>Who you are:</strong></span></p>
<p><strong>You're open<em>:</em> </strong>We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.</p>
<p><strong>You're optimistic<em>:</em></strong> <span id="628d56ad5d8a35dab853e65d9daa237c" class="editor-module-hl-green-solid">We believe</span> in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.</p>
<p><strong>You're extraordinary:</strong> we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.</p>
<p> </p>
<p><span style="text-decoration: underline;"><strong>What we'll give you:</strong></span></p>
<p><strong>Passionate, inspired people</strong> – We aim to create a culture in which people can do extraordinary work.</p>
<p><strong>Scale and opportunity</strong> – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.</p>
<p><strong>Challenging and stimulating work</strong> – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?</p>
<p><span style="color: rgb(236, 240, 241);">#LI-Hybrid </span></p><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p>
<p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p>
<h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>