Business Optimization Analyst
Wright Beverage Distributing is looking for a Business Optimization Analyst to join our team! You will receive training and development with the opportunity to grow. Wright Beverage provides excellent benefits package for employees and their families with best-in-class health insurance. Come join our team and make Wright Beverage your career!
POSITION VISION
The Business Optimization Analyst is responsible for identifying, analyzing, and implementing opportunities to improve business performance, sales execution, operational efficiency, profitability, and customer satisfaction across Wright Beverage. Working closely with Sales, Marketing, Operations, Finance, and Supplier partners, this role leverages data analytics, business intelligence tools, and process improvement methodologies to drive fact-based decision making and sustainable growth.
The Business Optimization Analyst serves as a strategic business partner to the VP of Sales & Marketing by providing actionable insights, performance reporting, forecasting, and recommendations that enhance revenue growth, margin management, market execution, and overall organizational effectiveness.
KEY RESPONSIBILITIES
I. ANALYZE SALES, DEPLETION, DISTRIBUTION, PRICING, AND PROFITABILITY DATA TO IDENTIFY TRENDS, RISKS, AND GROWTH OPPORTUNITIES.
II. DEVELOP AND MAINTAIN KPIS, DASHBOARDS, SCORECARDS, AND REPORTING TOOLS THAT SUPPORT BUSINESS OBJECTIVES.
III. MONITOR PERFORMANCE AGAINST ANNUAL BUSINESS PLANS, BUDGETS, SUPPLIER GOALS, AND STRATEGIC INITIATIVES.
IV. GENERATE RECURRING AND AD HOC ANALYTICAL REPORTS FOR EXECUTIVE LEADERSHIP.
V. TRANSLATE COMPLEX DATA INTO ACTIONABLE BUSINESS RECOMMENDATIONS.
SALES & MARKETING OPTIMIZATION
I. EVALUATE SALES PERFORMANCE BY TERRITORY, ACCOUNT, BRAND, SUPPLIER, CHANNEL, AND SALES REPRESENTATIVE.
II. IDENTIFY OPPORTUNITIES TO IMPROVE MARKET PENETRATION, PRODUCT MIX, PROMOTIONAL EFFECTIVENESS, AND CUSTOMER PROFITABILITY.
III. SUPPORT ANNUAL PLANNING, SALES INCENTIVE PROGRAMS, AND MARKET DEVELOPMENT INITIATIVES.
IV. ANALYZE PRICING STRATEGIES AND PROMOTIONAL ROI TO MAXIMIZE REVENUE AND PROFITABILITY.
V. ASSIST IN DEVELOPING DATA-DRIVEN SALES STRATEGIES AND CUSTOMER SEGMENTATION MODELS.
PROCESS IMPROVEMENT & BUSINESS OPTIMIZATION
I. ASSESS BUSINESS PROCESSES TO IDENTIFY INEFFICIENCIES, BOTTLENECKS, AND IMPROVEMENT OPPORTUNITIES.
II. LEAD AND/OR PARTICIPATE IN CONTINUOUS IMPROVEMENT PROJECTS ACROSS SALES, MARKETING, AND OPERATIONS.
III. DEVELOP RECOMMENDATIONS THAT IMPROVE PRODUCTIVITY, SERVICE LEVELS, AND OPERATIONAL EFFECTIVENESS.
IV. STANDARDIZE REPORTING AND BUSINESS PROCESSES TO IMPROVE CONSISTENCY AND DECISION-MAKING.
V. SUPPORT CHANGE MANAGEMENT INITIATIVES AND IMPLEMENTATION OF NEW BUSINESS PROCESSES.
STRATEGIC PLANNING & FORECASTING
I. ASSIST LEADERSHIP IN ANNUAL BUSINESS PLANNING, FORECASTING, AND BUDGETING ACTIVITIES.
II. BUILD FORECASTING MODELS THAT SUPPORT SUPPLIER PLANNING, INVENTORY MANAGEMENT, SALES GOALS, AND RESOURCE ALLOCATION.
III. EVALUATE MARKET TRENDS, COMPETITIVE ACTIVITY, AND EMERGING OPPORTUNITIES.
IV. CONDUCT SCENARIO PLANNING AND BUSINESS IMPACT ANALYSES TO SUPPORT STRATEGIC DECISIONS.
DATA MANAGEMENT & BUSINESS INTELLIGENCE
I. ENSURE DATA INTEGRITY ACROSS REPORTING PLATFORMS AND BUSINESS SYSTEMS.
II. UTILIZE ALL NECESSARY REPORTING TOOLS TO GATHER AND ANALYZE INFORMATION.
III. PARTNER WITH IT AND OTHER BUSINESS STAKEHOLDERS TO IMPROVE DATA ACCESSIBILITY AND REPORTING CAPABILITIES.
IV. SUPPORT THE IMPLEMENTATION AND OPTIMIZATION OF ANALYTICS PLATFORMS AND REPORTING TOOLS.
CROSS-FUNCTIONAL COLLABORATION
I. PARTNER WITH SALES, MARKETING, OPERATIONS, FINANCE, AND SUPPLIER REPRESENTATIVES TO ACHIEVE BUSINESS OBJECTIVES.
II. PRESENT FINDINGS AND RECOMMENDATIONS TO MANAGEMENT AND EXECUTIVE LEADERSHIP.
III. SERVE AS A TRUSTED ADVISOR TO DEPARTMENT LEADERS REGARDING PERFORMANCE IMPROVEMENT OPPORTUNITIES.
IV. SUPPORT STRATEGIC PROJECTS AND INITIATIVES DIRECTED BY THE VP OF SALES & MARKETING.