Category Management Sr Analyst

Overview We are seeking a Category Manager to join us working with a number of key customers within the Impulse channel. The incumbent will be responsible for implementing the multi-year strategy to develop the Savoury Snacks category and disproportionately grow the sales of PepsiCo’s portfolio of brands. This is a critical role that will work closely with the relevant Commercial teams as part of a matrix organisation to represent the voice of the category, talk confidently about the latest trends and to keep the business up to date on the external landscape. Responsibilities Category Development: develop comprehensive ‘category action plans’ that are aligned to the multi-year strategy and AOP objectives. This includes conducting market analysis, assessing competitive landscape and identifying growth opportunities. Assortment Planning: collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal assortment for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions. Customer Engagement: establish and maintain strong relationships with the priority customers to ensure that PepsiCo is a credible category partner, particularly during the range review process. Activation & Planning: develop recommendations for the category to drive sales and maximize profitability. Collaborate with Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events). Performance Analysis: track and analyse the key performance metrics, such as sales, distribution and rate of sale. Identify areas for improvement and implement course-correction tactics to drive continuous growth. Cross-Functional Collaboration: work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives. Market Trends Monitoring: stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes. Qualifications Previous experience working within Category Management or related functions. Practical experience of category-first or ‘triple-win’ thinking is a must. Strong analytical skills with proficiency in data analysis tools and techniques. Excellent communication and interpersonal skills. Has strong business acumen Demonstrates ‘end-to-end’ thinking & thought-leadership Presents complex information & recommendations in a simplified, yet compelling manner. Cleary articulates the business impact (i.e. connects the insights, actions & implications). Ability to build strong relationships with internal and external stakeholders. Proven track record of implementing successful strategies. Ability to work independently and collaboratively in a fast-paced environment. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and other relevant applications.