CRM Data Analyst (FTC) (London, , GB)

<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>INTRODUCTION</b></H2> </div><div><p>At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  </p> <p>We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.</p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>JOB PURPOSE</b></H2> </div><div><p>We are seeking a highly analytical and technically skilled CRM Data Analyst to join us on a FTC to join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand’s ambition to deliver exceptional client experiences. </p> <p>You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets. The ideal candidate has a balance of technical expertise and business acumen, with a passion for the luxury and fashion industry. </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>RESPONSIBILITIES</b></H2> </div><div><p>•    Build, maintain, and optimize customer data models and segmentation frameworks in Databricks<br>•    Identify customer insights and trends that inform personalization, targeting, and strategic decision-making. <br>•    Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and  usability for key stakeholders<br>•    Ensure data governance and consistency across global CRM and analytics platforms<br>•    Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science</p> <p>• Update weekly, monthly, and quarterly reports to share with top management, providing insights and recommendations to inform strategic decision<br>•    Perform ad hoc customer analyses to support the business in accelerating key customer metrics, particularly retention and purchase frequency<br>•    Partner with CRM and Marketing teams to measure One to One and One to Many Campaign effectiveness, looking at Global and Regional performance<br>•    Support regional teams by providing training on CRM tools, dashboards, and best practices, as well as performing ad hoc analyses to help them drive local customer engagement</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>PERSONAL PROFILE</b></H2> </div><div><ul> <li>5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector</li> <li>Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis</li> <li>Solid understanding of CRM principles, customer segmentation, and campaign measurement. </li> <li>Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze) </li> <li>Proven experience creating and maintaining reports and dashboards in Tableau and Looker</li> <li>Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights</li> <li>Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences</li> <li>A passion for fashion, luxury, and customer experience</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>FOOTER</b></H2> </div><div><p>Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.</p> <p> </p> <p>Posting Notes: United Kingdom || Not Applicable || London || REGIONAL MERCHANDISING || CORPORATE - CLIENT AND CRM || n/a ||</p> </div></div></div>