CRM & Data Manager, Southern Europe Hub (Roma, 62, IT)

<style type="text/css"> </style> <p><span style="font-family:Arial, Helvetica, sans-serif">No Relocation Assistance Offered<br>Job Number #175039 - Roma, Lazio, Italy<br><br><strong>Who We Are</strong><br><br>Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br><br>Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</span><br><br></p><p><span style="font-family:arial, helvetica, sans-serif">The CRM &amp; Data Manager is a strategic, consumer-centric manager responsible for driving the digital transformation of our first-party data (1PD) and marketing automation roadmap across the Southern Europe Hub (Italy, Spain, Greece, and Portugal). This role connects advanced consumer data management with lifecycle marketing to boost lead generation, consumer nurturing, and personalized experiences that accelerate business growth across our brand portfolio.</span></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif">Reporting directly to the Southern Europe Hub Digital leadership team, you will serve as the strategic architect of our CRM philosophy. You will partner closely with marketing, commercial, media, and European divisional teams to embed a data-driven CRM culture, establishing consumer data as a core foundation for revenue growth and long-term brand equity.</span></p> <p> </p> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Responsibilities</strong></span></h2> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>CRM Strategy &amp; Lifecycle Marketing</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Define, design, and deliver effective multi-channel CRM marketing programs, strategies, and roadmaps across the Southern Europe Hub.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Establish advanced segmentation and targeting frameworks to deliver hyper-personalized consumer experiences and services at scale.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Lead the digital transition of CRM activations channels, connecting touchpoints seamlessly throughout the consumer journey.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Develop tailored CRM strategies for multiple brands at varying stages of digital maturity, balancing operational efficiency with high-impact personalization.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Benchmark regional competition and industry trends to continuously recommend and inject best-in-class CRM practices into the organization.</span></p> </li> </ul> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>First-Party Data &amp; Marketing Automation</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Drive regional governance on first-party data (1PD) collection, ensuring the acquisition of high-quality, compliant consumer data.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Design and deploy automated lifecycle marketing streams (lead generation, nurturing, and retention programs) to maximize consumer lifetime value.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Partner closely with internal cross-functional teams, including Marketing, Media, Digital/eCommerce, Sales, to deliver a unified customer experience.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Clean Room and Data Activation: Lead the integration and activation of first-party consumer databases within retailer and media partners clean rooms (such as Amazon Marketing Cloud) to power highly targeted, privacy-compliant marketing campaigns.</span></p> </li> </ul> <h3><span style="font-family:arial, helvetica, sans-serif"><strong>Analytics, Operations &amp; Technology</strong></span></h3> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Leverage advanced analytical skills to systematically track, measure, and optimize campaign performance, using data-driven insights to guide decisions.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Oversee the technical health and quality of data pipelines, managing basic coding/querying requirements to ensure clean database segmentation.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Inspire and influence cross-functional marketing and business teams through capability-building, acting as the primary advocate for a mature CRM culture.</span></p> </li> </ul> <h2> </h2> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Required Qualifications</strong></span></h2> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Statistics, or a related field.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">4-6+ years of experience in a CRM, Lifecycle Marketing, or Data Marketing role within a fast-paced commercial environment.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>CRM Strategy &amp; Execution:</strong> Proven track record in setting multi-channel CRM strategies, developing targeted marketing content, and setting up automated lifecycle email/SMS programs.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Data &amp; Personalization Depth:</strong> Deep understanding of consumer lifecycle management, database segmentation, and personalization tactics at scale.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Knowledge of enterprise-level <strong>Marketing Cloud platforms</strong> (e.g., Salesforce, Adobe, …) and customer data platforms (CDPs).</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Analytical &amp; Technical Fluency:</strong> Excellent analytical skills with a strong comfort using data to guide decisions.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Communication &amp; Influence:</strong> Excellent verbal and written communication skills with the ability to influence cross-functional stakeholders at all levels.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Project Management &amp; Drive:</strong> proven ability to manage multiple projects simultaneously, take proactive ownership, and drive results in a fast-paced environment.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Stakeholder &amp; Change Management:</strong> Strong communication and collaboration skills with the ability to network effectively, build trustful relationships, and drive digital transformation in a matrix structure.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Learning Agility:</strong> Open, curious, and self-motivated learner who actively supports the development of an organizational learning culture.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Language Skills:</strong> Full professional fluency in both English and Italian is required. Spanish is considered a plus.</span></p> </li> </ul> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Preferred Qualifications</strong></span></h2> <ul> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Experience in a consumer-facing industry, either brand-side or at a digital agency.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Data Clean Rooms: Experience using data clean rooms (such as Amazon Marketing Cloud and retailer platforms) to securely match and activate first-party consumer data.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif">Experience with HTML/CSS, Javascript, and data query languages (e.g., MySQL/SQL) is preferred.</span></p> </li> </ul> <p> </p> <h2><span style="font-family:arial, helvetica, sans-serif"><strong>Compensation and Benefits</strong></span></h2> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Expected Gross Annual Salary Range: €60,000 ─ €70,000 gross per year</strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif">This position is offered under a permanent employment contract.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">The role is governed by the applicable Italian National Collective Bargaining Agreement (“CCNL”) Chemical Industry], including the relevant job classification and economic provisions applicable to the position.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">The initial compensation within the above range will be determined on the basis of objective, transparent and gender-neutral criteria, including professional experience, skills and competencies, qualifications, scope of responsibilities, role requirements, location, applicable CCNL classification and internal company policies.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Subject to role eligibility and applicable company policy, employees may also be eligible to participate in variable compensation programs tied to company and/or individual performance, including an annual target bonus opportunity.</span></p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Benefits </strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif">In addition to the rights and benefits provided under applicable law and the relevant CCNL, employees may be eligible, depending on role and company policy, for supplementary benefits, which may include meal vouchers or reimbursement, insurance coverage, company devices, health and welfare programs, and additional role-specific benefits.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Hybrid Working Policy: In accordance with company policy, employees are expected to work 4 days per week from the office (Monday-Thursday).</span></p> <p><span style="font-family:arial, helvetica, sans-serif"> Detailed information regarding compensation, benefits, applicable employment terms and job classification will be provided during the recruitment process and, where applicable, in the employment documentation.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Colgate-Palmolive is committed to equal pay for equal work or work of equal value. Recruitment, hiring, compensation and career progression criteria are applied in accordance with objective, transparent, non-discriminatory and gender-neutral principles, in compliance with applicable Italian and EU pay transparency legislation.</span></p> <p><span style="font-family:arial, helvetica, sans-serif">Candidates will not be asked to disclose their current or previous remuneration, and such information will not be sought, directly or indirectly, during the recruitment or hiring process.</span></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Location: Italy, Rome </strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif"><strong>VISA NOT SPONSORED </strong></span></p> <p> </p><p><br><span style="font-family:Arial, Helvetica, sans-serif"><strong>Our Commitment to Inclusion</strong><br>Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br><br><strong>Equal Opportunity Employer</strong><br>Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br><br>Reasonable accommodation during the application process is available for persons with disabilities. Please complete this <a href="https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform" target="_blank" rel="noopener"><span style="color:#0000ff">request form</span></a> should you require accommodation.<br><br><span style="color:#000000">#LI-Hybrid</span></span></p>