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Data Scientist, Marketing Analytics (Toronto, ON, CA)

BCE Inc. · Toronto, ON, CA
// classified as
Other (Adjacent or hard to classify.)
posted
<1d ago
location
Toronto, ON, CA
languages
python, sql
tools
aws
> stack
pythonsqlawskerastensorflow
> description
<p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong><span id="cke_bm_2406S" style="display:none"> </span>Req Id: </strong><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">431373</span></span></span></span></p> <p> </p> <p><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-size:16.0px">Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. </span></span></p> <p> </p> <p><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-size:16.0px">We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.</span></span></p> <p> </p> <p> </p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Summary</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">We are looking for a Data Scientist, Marketing Analytics to join our team. In this role, you will be responsible for leveraging sales, marketing, and behavioral data to analyze and optimize marketing activities. This position will support a portfolio of marketing projects including marketing mix modelling, causal impact analysis, predictive modeling for customer acquisition and retention, lifetime value analysis, and more.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Responsibilities</b></H2> </div><div><ul> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Develop and maintain mathematical models to guide strategic business planning and marketing</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Develop and maintain continuous training predictive models for customer acquisition/retention</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Conduct statistical experiments to support a knowledge hub for strategic marketing insights</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Analyze, interpret, and present findings and recommendations to cross-functional business teams</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Collaborate with brand, marketing, and technical teams to translate business needs into solutions</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Participate in pilot programs to stay ahead of the curve in applied AI/ML advancements</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Support MLOps/DevOps for production model environments and process/test automation</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Clearly document your work and present concepts to both technical and non-technical audiences</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Participate in knowledge-transfer and cross-training to facilitate business continuity and resilience</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Critical Qualifications</b></H2> </div><div><ul> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Bachelor's degree in a quantitative field (eg. Computer Science, Math, Statistics, Engineering)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">3 + years of experience applying Data Science, Machine Learning, and advanced statistical modeling techniques to marketing analytics, customer acquisition, customer retention, customer segmentation, marketing measurement, or campaign optimization initiative</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Strong experience in data science, machine learning, research, and data pipeline development</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Proficient in data management and analytical programming languages (Python, SQL, R)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Proficient using common data visualization packages and business intelligence tools</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Proficient using LLMs to judiciously expedite and automate tasks in a production environment</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience developing and maintaining data warehousing and data lake products</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience working with large marketing, media, behavioural, or cognitive data sets</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience working in secure corporate cloud environments (eg. GCP, AWS, Azure)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience with constrained optimization models and statistical simulation methods</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience in applying both Bayesian and frequentist statistical concepts to large data sets</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience with analytical Python libraries (eg. TensorFlow, Keras, scikit-learn, pandas)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Knowledge of agile project management philosophies and workflows</span></li> </ul></div></div></div><p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">Adequate knowledge of French is required for positions in Quebec. </span></span></p> <p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><u><strong>Additional Information:</strong></u></span></span></p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong>Position Type: </strong>Management<strong> <br>Job Status: </strong>Regular - Full Time<strong> <br>Job Location: </strong>Canada : Ontario : Toronto || Canada : Nova Scotia : Halifax || Canada : Ontario : Mississauga || Canada : Quebec : Montreal<strong> </strong><br><strong>Work Arrangement:</strong> Hybrid<strong> </strong><br><strong>Application Deadline: </strong>07/26/2026<strong> </strong></span></span></p> <p> </p> <p style="margin-bottom:11.0px"><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.</span></span></p> <p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong><u>Please apply directly online to be considered for this role.  Applications through email will not be accepted.</u></strong></span></span></p> <p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. </span></span></p> <p> </p> <p style="margin-bottom:13.0px"><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#2b2b2b">At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong. </span></span></span></p> <p style="margin-bottom:13.0px"> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#2b2b2b">Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or </span><a style="color:#0563c1;text-decoration:underline" href="mailto:recruitment@bell.ca">recruitment@bell.ca</a><span style="color:#2b2b2b"> to make arrangements.<span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">If you have questions or feedback regarding accessibility at Bell, we invite you to complete the <a title="" href="https://www.bce.ca/Accessibility_services/Accessibility_Feedback?brand=bce" target="_blank" rel="noopener">Accessibility feedback form</a> </span></span><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">or visit our <a title="" href="https://www.bce.ca/Accessibility_services" target="_blank" rel="noopener">Accessibility page</a></span>  </span><span style="font-size:16.0px">for other ways to contact us.</span></span></span></span></p> <p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (<a style="color:#0563c1;text-decoration:underline" href="https://www.phenom.com/talent-acquisition">see Phenom for details</a>) to learn more about how we collect, use, and disclose your personal information.</span></span></p> <p> </p> <p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">Created: Canada, ON, Toronto</span></span></p> <p> </p> <p style="text-align:center"><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong>Bell, one of <a href="https://reviews.canadastop100.com/top-employer-bell?lang=en" target="_blank" rel="noopener">Canada's Top 100 Employers.</a></strong></span></span></p>