Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst (Belfast, NI)

Job Summary

Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.

You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

What can Wolfspeed do for you?

• Offer a high-visibility role supporting enterprise digital transformation initiatives
• Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
• Enable career development in a fast-paced, innovative environment
• Give exposure to global teams and large-scale business systems

What can you do for Wolfspeed?

• Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
• Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
• Design and optimize key Lead to Cash Business processes such as:
  • Account. Opportunity, and design registration management
  • Channel data and distribution management
  • Sample orders, pricing management, and quotations
  • POS and channel inventory reconciliation
• Manage all Salesforce data models and business process lifecycles
• Configure workflows, approvals, and automation to support sales execution and pipeline management
• Support integrations between Salesforce, ERP, and related enterprise systems
• Develop reports and dashboards to support decision-making and business visibility
• Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
• Identify opportunities to improve processes through automation and emerging technologies

• Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
• Contribute to use cases such as:
  • Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
  • Streamlining documentation, knowledge access, and user support through AI-enabled tools
• Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
• Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
• Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
• Provide training and ongoing support to business users

Skills and Certifications

• Bachelor’s degree in Computer Science, Information Systems, Business, or related field

• 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
• Strong experience in designing and supporting end-to-end Salesforce processes, including:
  • Lead management, opportunity lifecycle, and pipeline management
  • Sales operations, forecasting, account management, and customer engagement processes
  • Pricing and channel management
• Proven ability to configure and optimize Salesforce capabilities, including:
  • Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)
  • Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)
  • Reports and dashboards for operational and executive-level insights
• Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
• Hands-on experience supporting or collaborating on:
  • Integrations using REST/SOAP APIs, web services, and middleware platforms
  • Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)
• Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization
• Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)
• Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads
• Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making

Technical & Delivery Skills

• 8+ years of IT experience in business systems, analysis, or solution delivery
• Proficiency with relational databases and SOQL for data analysis and troubleshooting
• Experience with integrations, APIs, and enterprise data flows
• Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)
• Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)
• Strong problem-solving skills with high attention to detail