Head of Data & Audiences

Position Summary

Why join our team?

ESBO Product & GTM is a newly integrated function building something genuinely different - a team where commercial and technical expertise sit together, led by people who are accountable for both. As Head of Data & Audiences, you will own one of the most strategically important and fast-evolving product domains in the Samsung Ads ecosystem. Samsung’s first-party data assets - ACR, device graph, household graph - represent a significant and differentiated commercial advantage in EMEA. This role puts you at the centre of how that advantage is developed, communicated, and taken to market, at a moment when data-driven advertising and privacy-preserving measurement are reshaping the industry. You will have direct influence on Global P&E’s roadmap, lead an integrated team, and shape the commercial performance of the EMEA data and measurement business.

Your Role

ESBO Product & GTM is a newly integrated function bringing together product and commercial talent to own the full product and commercial lifecycle of Samsung Ads products in EMEA. The Head of Data & Audiences leads one of the two core product domain teams within this function, with full accountability for both the go-to-market strategy and the product and technical readiness of ESBO’s Data & Measurement product portfolio including Samsung’s first-party data assets, audience targeting and optimisation, planning and insights products, measurement and attribution, and data integrations across clean rooms, third-party data sets, JICs, and Samsung’s core data infrastructure.

This is a senior leadership role that sits at the intersection of commercial strategy and technical product ownership in one of the most complex and regulated product domains in the business. Data and measurement products in EMEA carry significant regulatory and privacy requirements, the Head of Data & Audiences is explicitly accountable for ensuring these requirements are understood, communicated clearly, and reflected in Global P&E’s planning before any EMEA product reaches market.

We are looking for a strategic, commercially-minded leader with experience across both go-to-market strategy and product management in the ad tech industry, with a solid understanding of data-driven advertising, audience products, and measurement in a privacy-first environment. The ideal candidate will have a proven record of leading high-performing integrated teams, pan-European experience in media and ad tech, and the ability to hold commercial and technical perspectives simultaneously - translating market requirements into product priorities and data capabilities into commercial opportunity.

Role and Responsibilities

Your key responsibilities

• Product and GTM strategy

Lead and define the ESBO product and go-to-market strategy for the Data & Measurement domain. This includes owning the full product and commercial lifecycle,  from defining what ESBO needs from the product roadmap through to how those products are positioned, launched, and activated in market. Build the core value proposition, narrative, and positioning for Data & Measurement products and solutions, and define the measurement frameworks to track impact and success.

• Product and technical readiness

Own the ESBO product readiness of Data & Measurement products, ensuring that what Global P&E builds meets EMEA’s technical, commercial, privacy, and regulatory requirements before it reaches market. Work closely with the Data & Measurement Product Leads to define ESBO-specific technical requirements, manage the product readiness gate, and ensure no Data & Measurement product launches in EMEA without being technically ready to deliver. Partner with the ESBO Privacy team to ensure EMEA’s data and privacy requirements are provided as a formal input into Global P&E’s planning, this is not a downstream dependency but a proactive, structured accountability that sits with this role.

• Data infrastructure and integrations

Own the ESBO product requirements and readiness for Samsung’s core data infrastructure - ACR data, device graph, and household graph - ensuring these assets are technically maintained, commercially viable, and meeting EMEA regulatory standards. Lead the product management of data integrations across clean rooms, third-party data sets that enhance Samsung’s existing data capabilities, and JIC integrations. Work in close partnership with Global P&E and regional Privacy and Legal teams to ensure integrations are built correctly, compliant, and commercially ready.

• Voice of EMEA into Global P&E

Act as the named EMEA counterpart for the Data & Measurement product team within Global P&E. Own the relationship at a senior level, participating in planning cycles, inputting ESBO commercial, technical, and privacy requirements on a continuous basis, and ensuring ESBO priorities are visible, evidenced, and acted upon in roadmap decisions. Represent EMEA not as a list of requests but as a commercial partner with a clear point of view on what will make the business successful.

• Voice of the customer

Act as the conduit between ESBO client-facing teams, Global P&E, Ads Partnerships, and other internal support teams. Synthesise market requirements and craft POVs on product-market fit (what to build and how to take it to market) for the Data & Measurement domain. Ensure the product feedback loop between market and Global P&E is structured, evidence-based, and continuous.

• Product feedback loop

Build and maintain the frameworks to track and measure adoption of Data & Measurement products. Partner with client-facing teams to capture client and market feedback, translate it into clear product requirements, and drive the feedback loop into Global P&E to influence roadmap prioritisation.

• Sales enablement

Drive consistency and clarity in how ESBO talks about Data & Measurement products and solutions. Equip sales teams with the tools, insights, and training they need to effectively communicate Samsung’s data and measurement value proposition and close deals. This includes collateral, FAQs, objection handling, training, and ongoing enablement,  ensuring the GTM team within the domain and the wider sales organisation are always ready to pitch effectively, including articulating Samsung’s first-party data advantage clearly and credibly to buyers and agencies.

• Cross-functional collaboration

Partner closely with Global P&E, Marketing, Sales, CSM, Analytics & Insights, Pricing, Partnerships, Privacy, Legal, and Operations teams to ensure successful product launches, go-to-market initiatives, and product adoption. Operate effectively across seniority levels and functions without formal authority over all of them.

• Thought leadership

Be a trusted advisor to the business and the domain expert for data-driven advertising, audience targeting, and measurement in EMEA. Maintain deep knowledge of industry trends, the evolving privacy landscape, competitive dynamics, and market developments, including the shift toward privacy-preserving measurement, clean room adoption, and the role of first-party data in a cookieless environment. Bring this intelligence into the function proactively.

Your key people management responsibilities

• Provide clarity on strategy, team purpose and value, and define the key areas of focus and direction for the integrated Data & Measurement team.

• Lead and develop an integrated team of GTM and Product talent, ensuring both disciplines work toward one shared commercial outcome.

• Support the development of your team through regular mentoring, coaching, and feedback, 1:1s, and on-the-job learning opportunities.

• Role model inclusion for your team to build trust and psychological safety.

• Ensure communication with your team is a core focus area, including cascade of information from leadership and relevant business updates.

• Manage the onboarding, offboarding process, and the entirety of the colleague lifecycle process for all team members.

• Manage all annual people management cycles such as goal setting, evaluation, and salary reviews to a high quality and in a timely manner.

• Be accountable for ensuring your team are compliant with company processes and procedures, including compliance, mandatory business cyclical deadlines, and understanding the company values.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Experience across product marketing, go-to-market strategy, and/or product management within the ad tech or advertising industry.

• Proven track record of leading integrated teams across both commercial and technical disciplines.

• Deep understanding of data-driven advertising -  audience targeting, measurement, attribution, and the evolving privacy landscape in EMEA.

• Experience owning product and technical readiness for EMEA or regional markets, including working with privacy, legal, and regulatory requirements, particularly in the context of data products.

• Strong understanding of first-party data infrastructure, clean room technologies, third-party data integrations, and JIC measurement frameworks.

• Proven ability to influence global product roadmaps as a regional voice -  translating commercial and regulatory requirements into evidenced product priorities.

• Exceptional storytelling, writing, and presentation skills with the ability to translate complex data products into compelling commercial narratives for buyers, agencies, and internal stakeholders.

• Strong analytical mindset with experience in market research and competitive analysis.

• Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Partnerships, Privacy, Legal, and Operations teams.

• Excellent organisational and project management skills with the ability to manage multiple priorities simultaneously.

• Action-oriented leader who takes initiative and ownership in a fast-paced, dynamic environment.

• Pan-European experience in media and ad tech strongly preferred.

What does success look like?

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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