Junior Business Analyst Digital Analytics (m/f/d) 100%

Weleda stands at the forefront as the global leader in crafting certified natural cosmetics and anthroposophic medicines. With a dedicated team of approximately 2500 employees worldwide, we are passionate about innovating, producing, and promoting these products. Our holistic offerings are designed to enhance individual health and well-being. At the core of our strength lies a commitment to forward-thinking, social responsibility, and unwavering sustainability practices ― environmentally, socially, and economically. In harmony with nature and the human being - since 1921. 

For our Commercial Excellence department within the Digital Organisation in Arlesheim we are looking from October 1st or by agreement for a

The role

• This role will help us turn data into actionable insights for our digital business. As part of our central Data & Analytics team within Commercial Excellence, you will work closely with marketing, e-commerce, and country teams to support data-driven decision-making. Together with our Senior Business Analyst, you will focus on analytical depth — building self-service reporting capabilities for the business, delivering deep-dive analyses, and ensuring continuity through technical backup competencies.

• Marketing Performance Analytics: analysis and reporting of digital campaigns and web performance, including providing data foundations for A/B testing (e.g. for conversion optimization)

• Insights generation: actionable recommendations for digital touchpoints based on data analyses (e.g. customer behavior, market price dynamics)

• Building self-service reporting capabilities for marketing, e-commerce, and country teams — enabling business stakeholders to access data independently

• Conducting deep-dive analyses for business stakeholders to support strategic and operational decisions

• Further development of our reporting infrastructure (Power BI / Google Data Studio) — building, maintaining, and consolidating KPI dashboards

• Building working knowledge of our tracking setup (GA4, Google Tag Manager, server-side tracking) to ensure team resilience and continuity — a secondary but valued part of the role

• Close collaboration with international country teams, Digital Marketing, E-Commerce, and IT — translating data into decisions relevant to the business

Your profile

• Analytical mindset — ability to translate data into recommendations for action and communicate insights to different stakeholder groups and business partners (from operational to strategic level)

• Confident in presenting analytical results to business stakeholders — turning complex data into clear, decision-relevant narratives

• Experience in the digital marketing environment (performance marketing, campaign tracking)

• Confident handling of data visualization and reporting tools (Power BI or Google Data Studio)

• Basic technical understanding of data engineering and data warehouse (DWH) concepts is a plus

• Experience in web analytics (Google Analytics 4, GTM) is a plus

• Pragmatic, structured, and self-driven working style

• Fluent in English and German

We offer:

• Approachable leadership principles

• Sustainability & value orientation

• Flexible working hours

• Remote working options

• Transparent & open communication

• International collaboration

• Working in a purpose-driven company

• Mobility allowance

• Combining work & family life

• Innovative & exciting projects

Everyone is welcome at Weleda — as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work and thrive with
their personality at Weleda. The gender-related spelling is used solely for better readability and stands for inclusion of all gender identities.