Manager, Category Analytics

Location: Bentonville, AR

Work Arrangements: Hybrid - onsite a minimum of 2 days per week

In this role you will:

Customer Category Management

• Leads development and delivery of Customer specific Category Growth Drivers – strategy, initiatives and customized content of compelling category strategies and stories

• Leads 4P tactical solutions for assigned customers and categories, specifically owning shelving and assortment and partnering with cross functional teams on price/promo

• Provides thought leadership to elevate Smucker’s voice and influence with Walmart & SAM’S

• Leads Category first approach in Customer Category Reviews and Assessments as well as Top to Top, JBP, QBR engagement meetings with key customers and internal stakeholders

• Influence retailer category strategies through account-specific insights, business analysis, and clear recommendations related to distribution, promotion, pricing, and shelf placement.

• Build customer ready stories, visuals and tools that enable high quality selling conversations supported by insights and data driven recommendations.

• Anchor planning and execution in facts and performance, tracking results, promo/innovation effectiveness, and surfacing risks and opportunities.

• Identifies opportunities and risks for category and JMS, with bias for action

• Leverages all available data and customized content against consumer, shopper and category insights to create and deliver fact-based strategic selling resulting in implementation & activation at retail

• Supports and drives omni activation and integration into all category deliverables, workstreams

• Appropriately collaborates with category advisor teams, while partnering with sales to drive the business

• Understands the competitive marketplace in which JMS and customers operate

• Communicates insights and learnings both internally and externally to a wide variety of audiences

• Provides category and key customer business analytics

• Actively participates in retailer meetings

• Collaborates and influences across the various SBAs

 Internal Business Support Management

• Partner with Sales, Marketing, Insights, Intelligence, Category Strategy, and other functional teams to identify business opportunities and translate insights into execution.

• Expert on all customer business analytics and resources (Circana, panel, scintilla, etc)

• Identifies requirements for tool development and data support systems to increase visibility and application of key category insights

• Acts as a liaison back to the JMS HQ Category Leadership team

Customer Business Plan Development, Review & Activation

• Provides input into customer long-term business strategy

What we are looking for:

• Bachelor’s degree

• 6+ years in Consumer-Packaged Goods industry

• 3+ years Category Management or Shopper Insights experience 

• Proven success in building relationships within customers / retailers

• Experience in analysis of shopper / consumer-based CPG information

• Strong analytical skills, problem solving, and storytelling experience

• Cross functional collaboration, especially customer and sales centric

• Excellent organization and written / verbal communication skills

• Proficient in leveraging Circana or Nielsen data, POS and panel data, shopper card, Scintilla, Atlas

• Planogramming/Planogram software experience (Ex. JDA ProSpace, EZPOG)

• Ability to develop and translate insights into actions with excellent story telling with data skills

• Strategic mindset to help build and execute effective plans

• Business & Financial Acumen

• Travel requirements: up to 20-25%

Additional skills and experience that we think would make someone successful in this role (not required):

• MBA

• Experience working cross functionally in a Headquarter environment