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Role: Manager Sales Planning & Analytics GKA, SEA Purpose & Overall Relevance for the Organization: This is a regional adidas SEA role responsible for delivering high-quality sales planning, forecasting and business analytics for Global Key Accounts across Southeast Asia. The role provides the commercial intelligence that enables adidas to optimise sell-in, sell-out and in-season trading decisions, supporting Key Account Management and SEA leadership with fact-based insight and forward-looking analysis. The Manager operates as the analytical engine of the Wholesale Planning & Operations function. Key Responsibilities: 1. Sell-In & Sell-Out Planning <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Track performance versus Plan and Last Year, identifying gaps and drivers.</li> </ul> 2. Business Analytics & Performance Management <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Analyse performance by category, division, franchise and style levels to identify growth opportunities, risks and root causes.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Prepare business reviews, hindsight analyses and deep-dive diagnostics for SEA leadership and Key Account teams.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Monitor sell-through, availability, stock ageing and markdown pressure to assess commercial health.</li> </ul> 3. In-Season Trading Support <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Identify missed demand, oversupply and sell-out gaps across SEA markets.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Quantify replenishment, NOS, top-up and reallocation options, including expected impact on sell-in and sell-out.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Provide data-driven recommendations to support SEA trading and prioritisation decisions.</li> </ul> 4. Reporting & Data Management <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Own the production of weekly, monthly and quarterly performance dashboards covering sell-in, sell-out and inventory risk.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure data is consistent, accurate and aligned across planning, reporting and analytics tools.</li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif">Act as the primary analytical point of contact for SEA Sales, Finance, Category and EM teams.</li> </ul> Key Relationships: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Key Account Management</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Finance</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Supply Chain</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Category & Assortment Planning</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Country Finance, Wholesale & Customer Service teams</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EM Wholesale Strategy</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EM Data & Analytics</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EM & Global IT</li> </ul> Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong understanding of retail and wholesale performance metrics (sell-in, sell-out, sell-through, availability, margin)</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Proven ability to build and manage forecasts, plans and scenarios</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong analytical and problem-solving skills with a commercial mindset</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to turn data into clear, actionable insight</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">High proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy or similar)</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong communication skills, able to present analysis clearly to non-technical stakeholders</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Structured, detail-oriented and comfortable working in a fast-paced regional environment</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Fluent English</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Familiarity with Python scripting would be an advantage. </li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">University degree preferred</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">3–6 years of experience in sales planning, business analytics, retail/wholesale planning or commercial roles </li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong experience working with sell-in, sell-out and performance data</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Experience in sportswear, fashion, footwear or FMCG preferred</li> </ul>

Manager Sales Planning & Analytics GKA, SEA (Kuala Lumpur, 14, MY)