Marketing Data Analyst

Purpose of the Job The Marketing Data Analyst will be responsible for leading cross-functional reporting and campaign performance data aggregation across all partner and brand initiatives. In this role, you will pull and consolidate metrics from internal manager data exports and partner-facing platforms to build comprehensive post-mortem summaries and automated dashboards. You will be tasked with translating raw execution data into highly polished, executive-ready business reviews that track ROI and SLA compliance. This analytical role requires a detail-oriented professional who can transform complex datasets into clear, actionable commercial insights for leadership teams. This will be a hybrid position based in company’s and client offices in Mexico City. This role will be required to be in office 2-3 days per week, with the ability to work from home the remaining days. Key Responsibilities Aggregate and synthesize performance metrics across disparate partner channels, localized brand campaigns, and external retail footprints. Extract, clean, and consolidate marketing data utilizing direct data exports from internal managers and self-serve partner-facing platform metrics. Maintain a centralized performance data repository to ensure consistent, cross-functional visibility into marketing performance and ROI (Return on Investment). Build comprehensive post-mortem summaries and automated performance dashboards that clearly track key performance indicators (KPIs) against baseline Service Level Agreements (SLAs). Translate complex, raw execution metrics into polished, presentation-ready business reviews (QBRs) and executive summaries. Identify historical performance trends and data anomalies, providing actionable data-driven recommendations to help optimization efforts for future partner campaigns. Knowledge, Skills + Experience 4–6 years of experience as a Data Analyst, Marketing Analyst, or Business Intelligence Analyst—specifically working with multi-channel marketing campaigns, agency networks, or tech sector accounts. Bachelor’s degree in Data Analytics, Statistics, Finance, Marketing Analytics, Business Administration, or a related quantitative field. Native or fluent bilingual proficiency in Spanish and English (written and verbal) to effectively manage regional stakeholders and vendor pools. Advanced proficiency in Google Sheets/Excel, data visualization tools (Looker Studio, Tableau, or Power BI), and familiarity with partner advertising platforms or CRM data environments. #LI-Hybrid