Sales Director, Piano Analytics
Piano Overview
Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Philadelphia with offices across the Americas, Europe, and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, Nielsen, The Wall Street Journal, and more. The piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by the World Economic Forum, Red Herring, Inc., and Deloitte. For more information, visit piano.io.
Position Overview
You will lead all new business sales for Piano Analytics in North America within our New Verticals team selling to healthcare, retail/e-commerce, and BFSI. Working directly with your dedicated Business Development Associate (BDA), you’ll generate your own pipeline through outbound and run complex deal cycles from prospect to closed/won.
This is a high-visibility role on a growing team, with the autonomy to shape how Piano shows up in markets we’ve found early proven success within — plus, the support of marketing, sales engineering, and client services behind you.
Key Responsibilities
- Generate pipeline through thoughtful, targeted outbound to accounts in regulated industries like healthcare, hospital systems, and retail banking
- Work closely with your BDA to scale outreach and share learnings with Marketing to sharpen our messaging and ideal-customer profile
- Own deals from first conversation through discovery, evaluation, negotiation, and close
- Attend industry events 3-4 times per year in NAM (US, Canada)
- Run consultative discovery to understand each prospect’s priorities, buying process, and decision criteria
- Be a product expert, working with your Sales Engineer to deliver tailored, value-based demos that connect Piano to the outcomes your prospects care about
- Build ROI-driven business cases and executive proposals; sell Analytics on its own or as part of the broader Piano platform
- Guide multi-stakeholder deals — develop champions, build C-suite relationships, and partner with Sales Engineers on technical evaluations and proofs of concept
- Lead pricing and contract negotiations through to a confident close
- Set clear expectations so deals transition smoothly to our delivery teams
- Keep your pipeline and forecast accurate and up to date in Salesforce
Qualifications & Experience
- Must be located on the East Coast (EST)
- 4+ years of B2B SaaS sales experience, consistently meeting or exceeding quota in a closing role
- A track record of generating your own pipeline through outbound
- A history of building momentum from the ground up
- Comfort guiding complex, multi-stakeholder enterprise deals with a focus on compliance
- A consultative approach — you listen and diagnose before you prescribe
- Strong communication and executive presence, in writing and in the room
- Experience selling web behavioral analytics, data tools, or business intelligence solutions is a strong bonus, but not required
- Experience selling into healthcare, hospital systems, or financial services is a strong bonus but not required
Perks at Piano
- Unlimited PTO
- 95% healthcare coverage
- Stock options
- Free daily catered food in the office
- Free gym in the office
- Annual continued education reimbursement
- Commuter benefits
- Unlimited healthy snacks, coffee, espresso, and soft drinks in the office
- Team events and happy hours
Applicants for this position should have the authorization to work in this jurisdiction without sponsorship from the Company.