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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. Royal Caribbean Group’s Marketing Global Team has an exciting career opportunity for a full time Senior Analyst, Trade Marketing reporting to the Senior Manager, Consumer & Integrated Marketing This position will be working onsite from Miami. Position Summary: As the Senior Analyst, this position will be responsible for supervising and executing the marketing plans of the top Consortia and Strategic partners and driving the execution of these plans. This position also serves as the Project Manager for all marketing development for key marketing assets supporting the National Accounts, Key Accounts and Strategic Partners, managing the development of creative, flow of projects, approval of promotional materials and ad placement.  Responsible for ensuring consistency of brand messaging in all channels. This position also supports relationship management with accounts from a marketing perspective and has the ability to influence marketing plan decisions.  This position requires strong project management, cross-functional coordination, and analytical skills, with ownership over both campaign execution and performance tracking. Essential Duties and Responsibilities: <ul> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Under the leadership of the Senior Manager, Commercial and Trade Marketing, you are responsible for creating and executing marketing plans for National Accounts and Strategic Partners. This includes and is not limited to providing content to travel agencies, creating and updating landing pages, direct mailers, emails, social media posts, flyers, and additional assets for B2B and B2C marketing channels.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Adapts global brand campaigns for National Accounts/Consortia including: ship launches, brand campaigns and brand announcements. The Sales Channel support is critical to the success of such launches. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Coordinate distribution of marketing materials to partners and internal sales teams, ensuring timely and accurate execution.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Builds day-to-day communication rapport with accounts and engages leadership as necessary to have a clear understanding of travel partner goals and objectives. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Leverages marketing, analytics, and sales operations to drive marketing plans to fruition to help exceed sales and revenue targets. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Updates the marketing planning tool (Wrike) to ensure all projects are properly accounted for with due dates. Supervises Wrike workflows and involves other teams as needed for flawless execution. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Supports the Senior Manager by working closely with Key Accounts, and Field Sales to proactively communicate and ensure marketing initiatives and promotional efforts are being pushed down to the member agencies. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Provides support as needed to execute Trade events such as Virtuoso Travel Week, CLIA Cruise 360, among others. </li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Manage data modeling initiatives (e.g., Matchback and Look-Alike projects) with external partners Jakala and Epsilon, including scheduling, execution, and delivery.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Own end-to-end coordination of these projects, including cross-functional alignment, vendor management, and timeline oversight.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Analyze and package results into clear insights and presentations for senior leadership.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Track and document quarterly email performance metrics across top consortia partners.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Maintain records of direct mail performance, including ranking breakdowns, distribution strategy, and pricing files.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Document campaign tests and changes (e.g., drip campaigns, segmentation updates), ensuring visibility into performance and optimization efforts.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Maintain an organized library of print assets in PowerPoint, including creative, specs, and supporting campaign details.</li> </ul> Qualifications, Knowledge and Skills: <ul> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Bachelor’s degree in Marketing, Business, Communications, or related field.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">3–5+ years of experience in marketing, sales, or account management (travel or cruise industry preferred).</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Strong project management skills with the ability to manage multiple concurrent initiatives.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Experience working across multiple marketing channels (digital, print, social, email).</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Comfort working with data, campaign performance reporting, and translating insights into action.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Strong communication and presentation skills, including presenting to senior leadership.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Highly organized with attention to detail and follow-through.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Proficient in Microsoft Office (especially Excel and PowerPoint); experience with Wrike or similar tools preferred.</li> <li style="font-family:'times new roman', times, sans-serif;font-size:14.0pt">Results-driven, proactive, and able to adapt in a fast-paced environment.</li> </ul> We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. No immigration sponsorship offered. Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

Senior Analyst, Trade Marketing (Miami, FL, US, 33132)