Senior Manager, Product Marketing

PubMatic · Redwood City, US

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About the Role: This is a role for someone who thinks like a journalist: always curious, always scanning the news, always asking — so what does this mean for us? You will help drive PubMatic’s earned media presence, thought leadership content, event communications, and research output — translating complex industry dynamics into sharp, credible narratives that move the business forward.  You will sit within a lean, high-impact corporate marketing team, reporting to the Senior Director of Corporate Marketing and partnering closely with Digital Marketing, Product Marketing, PR, and Sales. This is a role for someone who reads the trades over coffee, spots the angle before the meeting starts, and knows how to turn an industry trend into a company point of view.  What You'll Do: Thought Leadership & Earned Media  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Drive PubMatic’s thought leadership program by identifying story angles, developing pitchable narratives, and collaborating with PR partners to secure coverage in key trade outlets (AdExchanger, Digiday, Adweek, Ad Age) </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Monitor industry news daily and proactively identify newsjacking opportunities — translating fast-moving market developments into PubMatic’s point of view in real time </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Support partner announcements, award submissions, and contributed content that builds PubMatic’s credibility with industry audiences </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Support the development of PubMatic’s research-driven content — including whitepapers, industry reports, and data-backed thought leadership — from concept through publication </li> </ul> Executive Communications  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Develop talking points, messaging frameworks, and briefing materials that prepare PubMatic’s leadership team for media interviews, conference appearances, and industry panels </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Support byline development and executive content across channels — working within clearly defined scope to amplify leadership voice without duplicating the Head of Communications function </li> </ul> Event Content & Speaking Programs  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Lead content strategy and execution for PubMatic’s owned and sponsored events — including agenda development, speaker selection and prep, keynote narratives, and presentation materials </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Write and edit executive presentations, conference talking points, and session content for internal and external spokespeople </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Ensure every speaking moment ladders up to PubMatic’s broader narrative and business objectives </li> </ul> Content Marketing & Owned Channels  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Contribute to PubMatic’s owned channels: blog, website copy, email, and event content — maintaining a consistent editorial voice across formats and audiences </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Develop content that maps directly to business priorities, supporting Sales, Product Marketing, and GTM teams with assets that build pipeline and credibility </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">Partner with the Senior Manager of Digital Marketing to translate content into compelling social media programming — including executive video content, partner-driven stories, event roundups, and campaign amplification </li> </ul> AI-Augmented Workflow  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Leverage AI tools as a core part of your workflow to increase output velocity, accelerate research, and iterate on drafts efficiently </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1">Bring the editorial judgment to know when AI assists and when human voice, nuance, and credibility must lead  </li> </ul>   Who You Are: <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1">5+ years of experience in marketing communications, content marketing, corporate communications, journalism, or PR — ideally with some background in ad tech, digital media, or a related technology sector </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1">A genuinely strong writer with demonstrated range: long-form research and whitepapers, executive-voice content, editorial commentary, and channel-specific copy </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1">A journalist’s mindset: intellectual curiosity, news instincts, and the ability to quickly understand a complex, fast-moving industry and identify what matters </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1">Experience developing research-driven content — from scoping the topic and sourcing data to packaging findings for multiple audiences and formats </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1">Familiarity with the programmatic advertising ecosystem — SSPs, DSPs, CTV, retail media, identity, agentic AI — or a clear, demonstrable eagerness to develop deep domain fluency fast </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="20" data-aria-level="1">Proven ability to prepare and support executives for communications moments: interviews, panels, keynotes, and briefings </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="21" data-aria-level="1">Hands-on experience with AI writing and research tools, paired with the editorial discipline to know where automation ends and human judgment begins </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="22" data-aria-level="1">Strong cross-functional instincts — comfortable working with Sales, Product, Digital Marketing, and PR to align content to business outcomes </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Exceptional project management skills; able to manage multiple workstreams, deadlines, and stakeholders without losing quality </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">A portfolio or writing samples will be requested of top candidates — expect to share work that demonstrates range across formats, including long-form, executive voice, and editorial or news-driven content. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="25" data-aria-level="1">BA/BS in communications, journalism, PR, English, or a related discipline preferred </li> </ul> Additional Information Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week. Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status About PubMatic PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes. Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand. #LI-HYBRID<div class="content-pay-transparency"><div class="pay-input"><div class="description">Compensation Disclosure In accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package. </div><div class="title">Total Compensation Range</div><div class="pay-range">$130,000—$145,000 USD</div></div></div>