Senior Technical Business Analyst – DAM Solution (6-month daily rate contract)

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands.&nbsp;</strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong>&nbsp;</strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&amp;reserved=0" target="_blank">WPP.com.</a></strong><br><strong>&nbsp;</strong></p></div><p><strong>Senior Technical Business Analyst – DAM (Advertising &amp; Creative Operations)</strong></p> <p><strong>About WPP Open:</strong>&nbsp;</p> <p>WPP Open is at the forefront of transforming how WPP delivers value to its clients. We are building a unified product ecosystem that empowers our agencies and clients with cutting-edge tools and data-driven insights. Our product organisation is driven by a clear vision, strategic execution, and a commitment to continuous innovation<br><br><strong>The Opportunity:&nbsp;</strong></p> <p>We are looking for a senior, hands-on business analyst to lead discovery and requirements for implementing a Digital Asset Management (DAM) solution that will underpin WPP’s AI-powered marketing platform. You will bring deep DAM experience in advertising/creative operations, with strong attention to detail in metadata and taxonomy design, and in translating business needs into DAM configuration and integrations. You will partner closely with a product team member shaping cross-marketing capability needs across Open teams and business stakeholders.</p> <p><strong>Role summary</strong></p> <p>As Senior BA (DAM), you will run structured discovery, define the information architecture (asset types, metadata, taxonomy), and produce delivery-ready requirements that enable configuration, integration and adoption. You’ll drive alignment and decisions across teams while staying close to detail.</p> <p><strong>Key outcomes (first 3–6 months)</strong></p> <p><strong>Ways of working</strong></p> <ul> <li>Collaborative and outcome-focused; comfortable working across Product, Engineering, agency teams and business stakeholders.</li> <li>Able to navigate ambiguity, prioritise, and drive decisions while maintaining a strong grip on detail.</li> <li>Clear, concise communicator who can turn workshop inputs into actionable artefacts.</li> </ul> <p><strong>Key responsibilities</strong></p> <ul> <li>Lead discovery with creative, studio, brand, legal, tech and ops to map current-state workflows and define future-state DAM processes.</li> <li>Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog.</li> <li>Define and align the information architecture: asset types, metadata schema (definitions/validations), taxonomy/controlled vocabularies, and the governance model to maintain standards over time.</li> <li>Translate needs into delivery-ready requirements for DAM configuration (workflows, permissions, validations), including user stories and acceptance criteria.</li> <li>Partner with the QA team to define and document acceptance test scenarios (aligned to user stories and acceptance criteria) to support build verification and UAT readiness.</li> <li>Define rights and compliance requirements (licensing/usage windows, releases, embargoes) and how they apply to search, delivery and activation.</li> <li>Map the end-to-end content supply chain and run workshops to maximise DAM platform capabilities (e.g., Tenovos) across search, reuse, approvals, renditions and distribution.</li> <li>Define integration and non-functional requirements, including explicit API requirements (endpoints, methods, request/response payloads, authentication/authorisation, error handling, rate limits, environments) plus events/SSO/identity, and NFRs (security, performance, auditing, reporting/analytics) aligned to platform standards.</li> <li>Define ingestion/migration approach (sources, mapping, deduplication, folder-to-taxonomy translation) and support UAT readiness.</li> <li>Produce and maintain core artefacts: process maps, workshop readouts, functional specs, taxonomy/metadata definitions, and governance decision logs.</li> <li>Set up the requirements/governance operating rhythm (cadence, decision forums, RACI) and drive decisions and trade-offs with senior stakeholders.</li> <li>Support delivery through refinement/build/test/UAT and manage the change/enhancement backlog to improve outcomes over time.</li> </ul> <p><strong>Skills &amp; experience</strong></p> <ul> <li>Senior BA (or Lead BA) with +5 years experience on complex, technical platform programmes.</li> <li>Proven enterprise DAM implementation experience in advertising/creative operations (campaign production, studio workflows, brand governance).</li> <li>Deep expertise in metadata, taxonomy/controlled vocabularies and governance for discoverability, reuse and automation.</li> <li>Strong grasp of DAM configuration and integration patterns (APIs/events, SSO/identity) and translating requirements into build-ready artefacts.</li> <li>Tenovos (or comparable cloud-native enterprise DAM) implementation/integration experience is highly desirable.</li> <li>Clear communicator and facilitator: able to drive decisions, manage trade-offs, and produce concise documentation.</li> </ul><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p> <p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p> <h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>