SFE Data Analyst

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Key Responsibilities and Accountabilities:

1. Systems, Data Stewardship and Management: 

• Manage end-to-end stewardship of HCP 1P data.
• Utilize platforms such as FSFA/Veeva CRM, Gigya/HHP, SFMC, and Azure Data Lake for enriching the Omnichannel journey of HCPs.
• HHP Maintenance & Activation: Launches the Technical HHP Functionalities (SORVI, Global Consent Portal…)
• Collaborate with BU SFE, IT, and tech teams to ensure seamless activity and advancements of Field Force software and capabilities.

2. Data Quality Assurance:

• Match and synchronize data between HHP/Gigya and FSFA/Veeva CRM.
• Collect and validate masterdata.
• Ensure data is accurate, complete, relevant, current, and consistent in FSFA/Veeva CRM.
• Regularly monitor and cleanse pharmacy segmentation data to eliminate duplicates and errors.

3. Performance Tracking & Data-Driven Decision Making:

• Create meaningful reports, dashboards and actionable insights for Pharmacy & Physician Channel performance.
• Utilize data analytics to assess Omnichannel Pharmacy & Physician Channel Engagement effectiveness.
• Guide field force on Field Team Performance Plans  in line with company principles and strategic priorities.
• Identify trends and opportunities to enhance HCP engagement and conversion.
• Provide insights for content delivery and channel selection improvements.

4. SFE Planning and Execution:

• In collaboration with Pharmacy & Physician Channel Omni-CH, BU SFE and Pharmacy & Physician Channel FLLs, develop visit cycle plans for the targeted audience in line with segment priorities, optimizing F2F frequencies with digital touchpoints.
• Drive segmentation and targeting process, tailor HCP targeting approaches using 1P data.
• Drive territory design, optimisation, and management of proper resource allocation.
• Cascade Veeva/FSFA enhancements and provide process support to Salesforce.
• Monitor and track samples from arrival to FieldForce until delivered to HCPs via rep or courier & process sample data into the system to be able to track sampling distribution.
• Runs management monitoring via regular checks to identify any shortfall, design mitigation plans with stakeholders and follow up on CAPA closure time.

5. Collaboration and Compliance:

• Collaborate with BU SFE/data teams, field force, sales, tech, marketing, and compliance teams for data management.
• Share insights to foster comprehensive HCP engagement strategies.
• Develop and implement MEA Channel, Capability, and SFE strategies.

Basic Qualifications & Key Strengths:

• Bachelor degree
• 3-4 years of  managerial experience in a SFE/Business Analytics role.
• Excellent both written and spoken in English
• Strong understanding of data platforms, FSFA/Veeva CRM, Gigya, SFMC
• Strong knowledge on MS Excel, PowerPoint, Power BI.
• Proven experience in FF optimization e.g., Segmentation, Targeting, Resizing.
• Proven change management experience, preferably on CH or pharma digital transformation.
• Good team player with strong communication, collaboration, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Has a growth mindset and high learning agility.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.