Sr. Analyst, Loyalty, Burger King

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Digital Marketing team at Burger King is seeking a proactive and analytical Sr. Analyst to support the Growth & Innovation pillar. This role will be instrumental in managing the day-to-day operations of key strategic partnerships, such as Walmart+ and T-Mobile, to drive customer acquisition, engagement, and brand value.
 

As the Sr Analyst, you will collaborate with internal teams and external partners to ensure seamless execution of partnership initiatives. You will also be responsible for reporting, project management, creative asset review, and coordination with cross-functional stakeholders including Legal and Analytics.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week

Responsibilities:

• Own the development and execution of CRM strategies, including email, in-app personalization, and paid digital campaigns, to support the loyalty program and re-engagement efforts.
• Research competitive landscapes and develop points of view on loyalty program best practices, effectiveness, and benchmarks to inform roadmaps and future enhancements.
• Identify opportunities to enhance loyalty offerings and improve guest experiences across digital and non-digital channels, including delivery, drive-thru, and in-store.
• Manage CRM activations by collaborating with marketing, creative, and external agencies to ensure loyalty initiatives are prioritized and executed on time and on-brand.
• Write briefs, manage content timelines, and oversee campaign optimizations to ensure alignment with KPIs.
• Track performance and profitability of loyalty and CRM efforts, analyzing data and identifying actionable insights to meet or exceed KPIs.
• Leverage guest insights across CRM, loyalty activity, app reviews, and research to identify key customer pain points and opportunities.
• Collaborate with Digital Analytics to interpret audience behavior, segment performance, and path-to-purchase trends to inform personalization strategies.
• Provide data-driven recommendations for loyalty promotions, balancing historical trends, competitive insights, and business objectives.
• Partner with cross-functional teams, including Operations, Marketing, Digital Product, and Technology, to develop holistic strategies for loyalty and lifecycle marketing initiatives.
• Contribute to the monthly CRM campaign calendar, aligning national promotional activities with automated customer journeys.
• Collaborate with the digital agency to plan and execute media strategies, leveraging digital platforms to achieve business objectives.

Qualifications and Skills:

• 2+ years of experience in digital marketing, loyalty, lifecycle marketing, CRM, and/or consumer insights (in-house or agency).
• Experience in the restaurant, retail, or franchise industries is strongly preferred.
• General understanding of content development processes, audience segmentation, and testing.
• Knowledge of CRM platforms (e.g., Braze, Adobe AEM) and tools like Databricks, Snowflake, or Amplitude is a plus.
• Familiarity with SQL, HTML email authoring, and CSS is an asset.
• Data-driven mindset with a passion for interpreting analytics to inform decision-making.
• Highly organized, capable of managing multiple projects concurrently in a fast-paced environment.
• Strong communication skills, with the ability to collaborate across diverse teams and levels.
• Innately curious and eager to innovate, staying informed about industry trends and best practices.

#burgerking

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.