Sr. Manager, Mar-tech Data Innovation

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

* Develop and execute a comprehensive mar-tech data strategy aligned with business objectives, focusing on data acquisition, integration, quality, and governance.
* Lead the design, implementation, and optimization of marketing data pipelines, ensuring accurate and timely data flow across various mar-tech platforms (e.g., DMP, CDP, PABA).
* Collaborate closely with marketing, IT, and analytics teams to identify data requirements, define data models, and build robust data solutions to support marketing campaigns and personalization initiatives.
* Oversee the management and enhancement of Lilly's marketing data assets, including customer profiles, behavioral data, and campaign performance data.
* Establish and enforce data quality standards, implement data validation processes, and regularly monitor data integrity to ensure reliability and accuracy.
* Drive the adoption and utilization of advanced analytics and reporting tools to extract actionable insights from marketing data, informing strategic decisions and demonstrating ROI.
* Stay abreast of emerging mar-tech trends, data privacy regulations (e.g., GDPR, CCPA, local regulations), and best practices, ensuring compliance and continuous improvement of our data ecosystem.
* Act as a subject matter expert on mar-tech data, providing guidance and training to marketing teams on data best practices and tool utilization.
* Evaluate and recommend new mar-tech platforms and data solutions to enhance our capabilities and competitive advantage.

Job Qualifications**

* Bachelor's degree in Computer Science, Information Systems, Marketing, or a related quantitative field. Master's degree preferred.
* Proven experience in designing, implementing, and managing complex marketing data architectures and pipelines.
* Experience with data visualization tools (e.g., Tableau, Power BI) and reporting automation.
* Familiarity with data privacy regulations (e.g., GDPR, CCPA, PIPL) and best practices for data governance and security.
* Excellent analytical, problem-solving, and critical thinking skills with a strong ability to translate data into actionable insights.
* Exceptional communication and interpersonal skills, with the ability to effectively collaborate with technical and non-technical stakeholders across different functions and regions.
* Demonstrated leadership experience, including managing and developing a team.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.