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JD Senior Manager CRM Insights & Analytics Purpose & Overall Relevance for the Organization: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Collaborate with Marketing and cross-functional teams to develop and execute the company’s CRM strategy, driving member acquisition, engagement, repeat purchase and lifetime value growth.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Establish annual CRM planning, member lifecycle strategies, and data-driven marketing capabilities across all consumer touchpoints.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Drive business impact through advanced analytics, consumer insights, AI-driven modeling.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Enable data-informed decision making by providing actionable consumer insights to senior leadership and cross-functional stakeholders.</li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Lead and develop a high-performing CRM insights & analytics team while collaborating closely with Marketing, Retail, Digital, BU, and Technology teams.</li> </ul> Key Responsibilities: CRM Strategy & Annual Planning <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Develop and drive annual CRM strategy, roadmap, and KPI framework aligned with business objectives.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support the development and execution of the CRM annual operating plan, campaign calendar, member lifecycle strategy, and engagement programs across key product categories.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Lead the implementation of Data & AI initiatives to enhance membership operational efficiency.</li> </ul> Marketing Campaign & Channel Support <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Develop audience targeting strategies and member engagement approaches for marketing campaigns and key business initiatives.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support the CRM Operations team in campaign measurement, performance tracking, post-campaign analysis, and optimization recommendations.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Partner with channel teams to provide membership operational reporting, store-level targeting strategies, and product-to-consumer matching initiatives.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Promote data-driven decision-making across retail and digital channels.</li> </ul> Membership Engagement & Loyalty Operations <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support the planning and execution of membership mini-program and loyalty program initiatives, including content and asset management, campaign operations, gift assortment, inventory management, and performance evaluation.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Continuously optimize member engagement, participation, and redemption experience through data-driven insights and recommendations.</li> </ul> Consumer Insights & Business Analytics <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Deliver strategic membership insights and business analysis to senior management.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Conduct multi-dimensional analysis across brand, channel, category, product, and consumer behavior.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Identify growth opportunities and business risks through advanced consumer analytics.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Translate complex data into actionable recommendations for business stakeholders.</li> </ul> Data Products & Advanced Analytics <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Drive the development and deployment of data products and advanced analytics solutions, including customer tagging, AI-powered segmentation, dashboards, and predictive models.</li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Collaborate with Technology and Data teams to enhance data quality, scalability, automation, and the adoption of analytics capabilities across the business.</li> </ul> People Leadership <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Lead and develop a team of 2 direct reports.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Provide coaching, performance management, and career development support.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Foster a culture of analytical excellence, innovation, and cross-functional collaboration.</li> </ul> Key Relationships: Internal: Marketing, Retail, Digital, BU, Consumer Insights, Finance, Technology, Data & Analytics External: Agencies, System partners Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strong expertise in CRM, loyalty programs, member lifecycle management, and consumer engagement strategy.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Extensive experience in marketing analytics, consumer insights, and performance measurement.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Solid understanding of predictive analytics, segmentation, machine learning, and AI applications in CRM.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Advanced knowledge of SQL, Power BI, Python, Databricks, CDP, or similar analytics platforms.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent project management and stakeholder management skills.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Proven ability to transform complex data into actionable business insights and recommendations.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strong leadership skills with experience managing and developing teams.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strategic mindset with strong commercial acumen.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent communication and presentation skills.</li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Fluent in English and Mandarin Chinese. </li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Bachelor's degree or above in Statistics, Economics, Mathematics, Business Analytics, Data Science, Marketing, or related fields.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Minimum 8–10 years of experience in CRM, Consumer Analytics, Marketing Analytics, or related functions.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Minimum 3 years of people management experience.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Experience in retail, sports, fashion, FMCG, beauty, or consumer-focused industries preferred.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Proven track record in CRM transformation, loyalty program management, and data-driven marketing initiatives.</li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Experience leading AI, predictive modeling, or data product implementation projects is highly preferred.</li> </ul>

Sr. Mgr. Membership Insights & Analytics (Shanghai, SH, CN)