VML & Ogilvy | Connection Planner, Japan

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands.&nbsp;</strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong>&nbsp;</strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&amp;reserved=0" target="_blank">WPP.com.</a></strong><br><strong>&nbsp;</strong></p></div><h3><strong>Reporting Line</strong></h3> <p>Chief Strategy Officer + Strategy Director</p> <p>&nbsp;</p> <h1><strong> </strong><strong>職務概要（</strong><strong>Mission</strong><strong>）</strong></h1> <p>SNS、デジタルメディア、インフルエンサー施策を中心に、メディア・コンテンツ・オフラインを横断した統合コミュニケーションの企画・実行を担うポジションです。</p> <p>ブランド戦略チーム、クリエイティブチーム、メディアチームと連携しながら、消費者インサイトやトレンドを踏まえたIMCプランニングを推進し、ブランドと消費者のエンゲージメント最大化を目指します。</p> <p>戦略立案だけでなく、実行・改善まで主体的に推進できる方を求めています。</p> <p>&nbsp;</p> <h1><strong> </strong><strong>主な職務内容（</strong><strong>Responsibilities</strong><strong>）</strong></h1> <ul> <li>IMC（Integrated Marketing Communication）プランニング</li> <li>メディア・SNS・オフラインを横断したコミュニケーション設計</li> <li>各プラットフォーム特性を踏まえたデジタル施策の企画・実行</li> <li>SNS戦略立案、インフルエンサー/KOL施策の企画・ディレクション</li> <li>消費者インサイト・トレンド分析を踏まえたコミュニケーション戦略策定</li> <li>クリエイティブ/アカウント/メディアチームとの連携によるプロジェクト推進</li> <li>市場変化やリアルタイム反応を踏まえたPDCA運用</li> </ul> <p>&nbsp;</p> <h1><strong> </strong><strong>アサイン予定（</strong><strong>Assignment</strong><strong>）</strong></h1> <h2><strong>Unicharm</strong><strong>（</strong><strong>50%</strong><strong>）</strong></h2> <ul> <li>Feminine Care</li> <li>ブランドコミュニケーションプランニング</li> <li>サブブランド対応（はだおもい、超熟睡 他）</li> </ul> <h2><strong>その他クライアント（</strong><strong>50%</strong><strong>）</strong></h2> <ul> <li>他クライアント案件へのConnection Planning支援</li> </ul> <p>&nbsp;</p> <h1><strong> </strong><strong>応募資格（</strong><strong>Requirements</strong><strong>）</strong></h1> <h2><strong>必須スキル・経験（</strong><strong>Must</strong><strong>）</strong></h2> <h3><strong>デジタルマーケティング実務経験（</strong><strong>5</strong><strong>年以上）</strong></h3> <p>以下いずれか、または複数領域での経験：</p> <ul> <li>デジタルメディアプランニング</li> <li>SNS戦略立案・運用</li> <li>コンテンツディレクション</li> <li>インフルエンサーマーケティング</li> <li>データ分析（Google Analytics、SNS分析ツール等）</li> </ul> <h3><strong>プロジェクト推進力</strong></h3> <ul> <li>周囲を巻き込みながらプロジェクトを前進できる方</li> <li>戦略だけでなく実行までやり切れる方</li> </ul> <h3><strong>思考力</strong></h3> <ul> <li>現実的なプランを描き、自らPDCAを回せる方</li> <li>変化に柔軟に対応しながら改善を続けられる方</li> </ul> <p>&nbsp;</p> <h2><strong>歓迎スキル・経験（</strong><strong>Want</strong><strong>）</strong></h2> <ul> <li>広告会社・マーケティングエージェンシーでのストラテジックプランニング経験</li> <li>最新プラットフォームやデジタルトレンドへの高い感度</li> <li>定性・定量両面からの分析スキル</li> <li>英語環境に抵抗がない方、または英語を用いた業務経験</li> </ul> <p>&nbsp;</p> <h1><strong> </strong><strong>求める人物像（</strong><strong>Mindset</strong><strong>）</strong></h1> <h2><strong>Agile</strong></h2> <p>完璧を求めて止まるのではなく、動きながら改善できる柔軟性</p> <h2><strong>Ownership</strong></h2> <p>自律的に考え、責任感を持って推進できる姿勢</p> <h2><strong>Curiosity</strong></h2> <p>新しいトレンドやテクノロジーを積極的に学び、周囲にも共有できる姿勢</p> <h2><strong>Collaboration</strong></h2> <p>チームや関係者を巻き込みながら前向きに推進できるコミュニケーション力</p> <p>&nbsp;</p> <h2><strong>Reporting Line</strong></h2> <p>Chief Strategy Officer + Strategy Director</p> <p>&nbsp;</p> <h1><strong> Mission</strong></h1> <p>This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints, with a strong digital-first mindset.</p> <p>Working closely with Brand Strategy, Creative, and Media teams, the Connection Planner will develop IMC plans grounded in consumer insight and cultural trends to maximize brand engagement.</p> <p>We are looking for someone who can not only contribute strategically, but also drive execution and continuous optimization.</p> <p>&nbsp;</p> <h1><strong> Responsibilities</strong></h1> <ul> <li>Lead IMC (Integrated Marketing Communication) planning</li> <li>Design integrated communication journeys across media, social, and offline touchpoints</li> <li>Plan and execute digital-first communication initiatives tailored to platform characteristics</li> <li>Lead SNS strategy, influencer/KOL planning, and campaign direction</li> <li>Develop communication strategies based on consumer insights and market trends</li> <li>Collaborate with Creative, Account, and Media teams to drive projects forward</li> <li>Operate and optimize campaigns through agile PDCA cycles based on market response and real-time performance</li> </ul> <p>&nbsp;</p> <h1><strong> Assignment</strong></h1> <h2><strong>Unicharm (50%)</strong></h2> <ul> <li>Feminine Care</li> <li>Brand communication planning</li> <li>Support for sub-brands (Hadaomoi, Chojuku-sui, etc.)</li> </ul> <h2><strong>Other Clients (50%)</strong></h2> <ul> <li>Support Connection Planning initiatives across other client businesses</li> </ul> <p>&nbsp;</p> <h1><strong> Requirements</strong></h1> <h2><strong>Must Have</strong></h2> <h3><strong>5+ years of digital marketing experience</strong></h3> <p>Experience in one or more of the following areas:</p> <ul> <li>Digital media planning</li> <li>SNS strategy and operations</li> <li>Content direction</li> <li>Influencer marketing</li> <li>Data analysis (Google Analytics, social analytics tools, etc.)</li> </ul> <h3><strong>Project leadership</strong></h3> <ul> <li>Ability to collaborate and drive projects forward across teams</li> <li>Strong execution capability, not just strategic thinking</li> </ul> <h3><strong>Thinking style</strong></h3> <ul> <li>Able to develop realistic execution plans and continuously drive PDCA cycles</li> <li>Comfortable adapting and optimizing in fast-changing environments</li> </ul> <p>&nbsp;</p> <h2><strong>Nice to Have</strong></h2> <ul> <li>Experience in strategic planning within an agency or marketing environment</li> <li>Strong curiosity toward emerging platforms and digital trends</li> <li>Analytical capability across both qualitative and quantitative insights</li> <li>Comfortable working in English environments or prior experience using English professionally</li> </ul> <p>&nbsp;</p> <h1><strong> Mindset</strong></h1> <h2><strong>Agile</strong></h2> <p>Flexible and action-oriented, able to optimize while moving forward rather than waiting for perfection</p> <h2><strong>Ownership</strong></h2> <p>Self-driven with a strong sense of accountability</p> <h2><strong>Curiosity</strong></h2> <p>Actively learns new trends and technologies and shares knowledge with others</p> <h2><strong>Collaboration</strong></h2> <p>Able to positively influence and align cross-functional stakeholders</p><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p> <p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p> <h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>