Associate Director, Analytics

Job Description

Associate Director, Analytics 
 
The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does.  They will be responsible for managing the analytics work across a variety of clients.  This role supports the data driven strategy to grow both client and Fusion92 business. 
 
ROLE RESPONSIBILITIES:

• Strategy, management, and ongoing reporting and insights for major web properties
• Provide performance measurement and actionable insights around program optimization to clients
• Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insights
• Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion92’s value
• Development of POVs on methods to address different measurement needs
• Development of Multi Touch Attribution modeling across client marketing channels
• Develop and apply advance proprietary models that identify linkages between all conversions and all media drivers
• Asses business and marketing channels to develop a roadmap with possible solutions to measure results
• Data visualization and advanced reporting:  Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting

 
 

 
 

Qualifications

EXPERIENCE & SKILLS REQUIRED

• 6+ years’ experience in an industry where the focus has been on pulling large datasets and deriving insights from them
• Experience with digital campaign analysis (display, mobile, social media, search and/or email)
• Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
• Bachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics
• Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
• Experience successfully leading technical projects across teams with multiple stakeholders
• Expertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)
• Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skills
• Demonstrated strong problem solving and project management skills
• Proactive approach to internal team needs and client needs
• Team player – dependable, respectful, and communicative
• Fun and positive attitude
• Strong work ethic
• Able to work independently and balance multiple tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.

Company Description

We're an independent agency, made up of independent people. Thinkers, tinkerers, designers, writers, planners, poets, inventors, innovators and robot makers. Our independence defines us, not a holding company. Because while every agency can offer up the muscle, only a shop as independent as ours can put in the hustle necessary to create real results for your brand.