AVP, Data Cloud Applications

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Overview

The AVP, Data Cloud Applications serves as the strategic and operational lead, responsible for ensuring the successful development, enhancement, and delivery of applications built from Zeta’s Data Cloud.

This role bridges client needs, product strategy, and application execution, ensuring that enhancements and net new applications are delivered with quality, speed, and clear business impact. The AVP will work cross-functionally across Zeta teams to translate client problems and industry opportunities into scalable application solutions while leading and mentoring a global Applications team.

The ideal candidate combines product leadership, technical fluency, client empathy, and operational rigor, with a strong ability to coach teams, prioritize effectively, and drive execution across complex initiatives.

This role requires a highly hands-on leader who operates as a player-coach, working closely with the team in the details of application development while providing strategic guidance and leadership. The AVP is expected to deeply understand how applications are built within the Data Cloud ecosystem to effectively guide the team, remove obstacles, and ensure high-quality delivery.

This role operates across both internal execution and external engagement, with approximately 60% focused on leading and working hands-on with internal teams to enhance and develop applications, and 40% dedicated to client-facing activities, including solutioning, demos, and incorporating client feedback into the application roadmap.

Key Responsibilities

Client Engagement & Problem Solving

• Partner with the EVP, Data Cloud Applications in top-tier client discussions to identify application gaps, enhancements, and new solution opportunities.
• Translate client challenges into actionable application development initiatives.
• Coordinate communication across clients, the Applications team, and internal Zeta stakeholders to ensure alignment and progress.
• Act as a trusted internal voice for client-driven innovation.

 

Application Roadmap Ownership

• Oversee and ensure execution of the application roadmap across enhancements and net new applications.
• Continuously prioritize initiatives based on business objectives, client demand, industry trends, and business impact vs. development effort
• Review and finalize Product Requirement Documents (PRDs) to ensure completeness and clarity and validate new ideas through testing before roadmap inclusion.
• Generate and evaluate new application concepts based on market opportunities.
• Communicate roadmap timelines and launch plans with the Project Management team and the Product Ops team to ensure sufficient training, enablement, and marketing resources are available for each launch.

 

Execution & Delivery Leadership

• Lead program reviews, track milestones, and proactively manage risks and dependencies.
• Hold teams accountable for quality and timelines.
• Remove blockers across Data Cloud teams and broader Zeta business units.
• Serve as the final checkpoint ensuring robust delivery of applications and enhancements.
• Coordinate alpha and beta testing cycles and support product readiness for launches, PR moments, and industry events

 

Team Leadership & Development

• Lead the Data Cloud Application development team, including:
• Business application leads
• Design teams
• Front-end UI teams
• Coach, mentor, and guide team members to strengthen execution and ownership, fostering a culture of accountability, initiative, and high-quality delivery.
• Ensure the team is structured and supported to deliver end-to-end application development successfully.

 

Vertical Strategy & First-to-Market Initiatives

• Support the development of vertical-specific application strategies and solutions.
• Work with the EVP to develop subject matter expertise across key industries.
• Coordinate requirements across data, applications, activation, and go-to-market teams.
• Incorporate client feedback and market signals into positioning and roadmap decisions.
• Train internal teams on vertical-specific messaging and use cases.

 

Data Cloud & Cross-Organization Partnership

• Maintain deep expertise in Zeta’s identity graph and signal ecosystem; serve as a key internal and external resource.
• Support cross-functional issue resolution impacting applications.

• Review application-related changes and product marketing materials.
• Represent application priorities and roadmap in Customer Advisory Board discussions.

 

Qualifications

Experience

• 10+ years of experience in product management, applications development, or data-driven platforms.
• Experience building or leading data, identity, martech, adtech, or SaaS platforms.
• Proven ability to translate client needs into scalable product solutions.
• Experience leading cross-functional teams across engineering, product, and design.

 

Skills

• Strong understanding of identity graphs, data ecosystems, and signal-based marketing technologies.
• Exceptional product strategy and roadmap management capabilities.
• Ability to balance strategic thinking with operational execution.
• Strong leadership and mentoring skills.
• Excellent communication and stakeholder management abilities.

 

Leadership Profile

• Highly accountable and execution-oriented.
• Comfortable operating in fast-moving environments with evolving priorities.
• Strong problem solver with the ability to unblock teams and drive progress.
• Naturally collaborative with the ability to influence across teams and functions.

 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

 

SALARY RANGE

The salary range for this role is $170,000 - $190,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

 

#LI-DD1