Digital Insights Sr Analyst

Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity Provide foundational analytical leadership for the initial deployment of the Digital Sales capability within the 3PD channel, building from scratch the data, KPIs, and measurement frameworks required to enable data-driven decision-making. The role transforms fragmented field, commercial, and digital data into actionable insights that support 3PD Sales execution, performance tracking, and growth opportunity identification. Your Impact • Strategic analytics for Growth, Online & Loyalty: periodic deep dives on participation, completion, redemption, and ROI; recommend strategy adjustments. • Strategic analytics for Field Sales: Tasks, Visits, Digital Adoption. • Segmentation & opportunity sizing: build value/engagement-driven segments; quantify assortment gaps and SKU expansion potential. • Experimentation & learning: design A/B tests (hypotheses/KPIs), measure uplift, and document learnings for strategy changes. • Build and maintain executive and operational dashboards in Power BI (DAX) with clear views of Digital 3PD KPIs. • Support client/route segmentation to tailor tasks and actions to profile and potential. • Deliver ad hoc and deep dive analyses by seller, route, client, product, and region. • Enable and support sales teams, ensuring insights are understandable and actionable. • Present results and recommendations with clear storytelling to stakeholders. Qualifications Who Are We Looking For? • Minimum 2+ years in Business Intelligence/Analytics. • Experience in E-Commerce B2B or B2C with Web Analytics (GA4 or other e-commerce platforms). • BI: Power BI (Intermediate) (data model, DAX, visualization best practices). • Network building skills and Interpersonal relationship; • Analytical capability: Ability to transform data and information into meaningful outputs and insights for digital business; • Ability to perform – proactive; • Skill in assessing and solving problems; • Graduates in Engineer, Marketing, Administration, Economics or related areas;   If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us:   Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.   We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.