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What you’ll work on

Develop and deliver the Copeland Business Strategy Plan, including market sizing, growth forecasting, key trend analysis, and competitor intelligence.
Define market segmentation, targeting, and prioritization strategies to identify the most attractive growth opportunities.
Create market roadmaps to guide product, solution, and technology development.

From the employer’s posting

Key Responsibilities Develop and deliver the Copeland Business Strategy Plan, including market sizing, growth forecasting, key trend analysis, and competitor intelligence. Define market segmentation, targeting, and prioritization strategies to identify the most attractive growth opportunities.

Develop and deliver the Copeland Business Strategy Plan, including market sizing, growth forecasting, key trend analysis, and competitor intelligence. Define market segmentation, targeting, and prioritization strategies to identify the most attractive growth opportunities. Create market roadmaps to guide product, solution, and technology development.

Define market segmentation, targeting, and prioritization strategies to identify the most attractive growth opportunities. Create market roadmaps to guide product, solution, and technology development. Translate market trends and customer needs in marketing specifications for new products, quantify the business opportunity and identify the relative critical features to support the projects portfolio prioritization process.

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Location & working pattern: Aachen-Oberforstbach, Germany
Aachen is located at the heart of Europe, bordering Germany, Belgium, and the Netherlands, and is recognized for its strong engineering heritage, international outlook, and innovation-driven environment. Home to renowned research institutions and a thriving industrial community, Aachen offers excellent opportunities for professional growth and collaboration. This role follows a hybrid working model, combining the benefits of in-person teamwork with workplace flexibility. As part of Copeland's international organization, you will collaborate with colleagues, customers, and partners across Europe and globally while contributing to solutions that advance sustainability, efficiency, and technological innovation Our Commitment to Our People
Work authorization: Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information or disability. We are committed to providing a workplace free of any discrimination or harassment. Work Authorization Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided. No calls or agency requests please.

Open source at copeland.wd5.myworkdayjobs.com ↗Read the full description ↓

Posting history

Status in our records: Active
First seen by us: Sep 7, 2026
Recorded sightings: 2
Last seen by us: Sep 8, 2026

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Job description

About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. 

Whether you are someone looking for a career change, a professional, an undergraduate student exploring your first opportunity, or recent graduate, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

We are seeking a Market Manager to play a critical role in shaping our long-term organic and inorganic growth strategy within the data center and battery energy storage market. This position will serve as the market expert, providing deep insights into market dynamics, customer needs, competitive landscapes, and emerging trends to guide business decisions, investment priorities, and future growth opportunities.

This role offers the opportunity to set the segment strategy and identify new product needs while working closely with senior leaders and cross-functional teams. The area of responsibility is Europe, but given the intrinsic global nature of the business, there'll be frequent interaction with peers from other regions.

Key Responsibilities

Develop and deliver the Copeland Business Strategy Plan, including market sizing, growth forecasting, key trend analysis, and competitor intelligence.

Define market segmentation, targeting, and prioritization strategies to identify the most attractive growth opportunities.

Create market roadmaps to guide product, solution, and technology development.

Translate market trends and customer needs in marketing specifications for new products, quantify the business opportunity and identify the relative critical features to support the projects portfolio prioritization process.

Gather and analyze Voice of Customer insights to understand customer challenges, evolving requirements, and emerging trends.

Assess market opportunities, growth rates, competitive dynamics, and regulatory developments to support strategic decision-making.

Conduct value assessments and support the development of compelling value propositions.

Monitor competitor strategies, industry developments, and end-user requirements to influence commercial and product strategies.

Identify potential mergers and acquisitions opportunities and contribute to strategic evaluations and roadmap development.

Translate market insights into clear growth initiatives and align cross-functionally with Product Management, Portfolio Marketing, and Sales teams to drive execution.

Integrate market intelligence into annual operating plans, strategic reviews, and long-term planning processes to support data-driven business decisions.

Required Qualifications

Bachelor’s degree in Business, Marketing, Engineering, Economics, or a related field.

Experience in market management, business strategy, market intelligence, strategic marketing, product management, consulting, or related function.

Experience within the data center industry or with OEMs supplying products, systems, or solutions to data center customers.

Strong understanding of data center market dynamics, customer requirements, industry trends, and key stakeholders across the value chain.

Demonstrated experience in market sizing, segmentation, forecasting, competitive analysis, and strategic planning.

Strong analytical and problem-solving skills with the ability to translate complex market data into actionable business recommendations.

Experience influencing cross-functional stakeholders and driving alignment across multiple teams.

Excellent communication, presentation, and stakeholder management skills.

Fluent English language skills. Other European languages are an asset.

Preferred Qualifications

Experience in HVAC, thermal management, refrigeration, cooling technologies, critical infrastructure, power management, or related industries serving data centers.

Experience working with hyperscalers, colocation providers, data center operators, or OEMs supporting data center infrastructure.

Familiarity with market research methodologies, customer insight programs, and strategic planning frameworks.

Experience evaluating market expansion opportunities and M&A initiatives.

MBA or other advanced business qualification.

Experience working within a global or multinational organization.

About the Location

Aachen is located at the heart of Europe, bordering Germany, Belgium, and the Netherlands, and is recognized for its strong engineering heritage, international outlook, and innovation-driven environment. Home to renowned research institutions and a thriving industrial community, Aachen offers excellent opportunities for professional growth and collaboration.

This role follows a hybrid working model, combining the benefits of in-person teamwork with workplace flexibility. As part of Copeland's international organization, you will collaborate with colleagues, customers, and partners across Europe and globally while contributing to solutions that advance sustainability, efficiency, and technological innovation

Our Commitment to Our People

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including parental leav, vacation and holiday leave.

Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information or disability. We are committed to providing a workplace free of any discrimination or harassment.

Work Authorization

Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided.

No calls or agency requests please.