Qualitative Analyst, Consumer & Marketing Insights

Job Description

NielsenIQ’s Consumer Insights practice specialises in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including: FMCG, retail, automotive and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience and pure customised-research.

At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem solving, and a desire to expand your analytical skills, then we would love to hear from you!

RESPONSIBILITIES

• Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting and presentation to client servicing
• To collect, document, and conduct thematic analysis of qualitative data, transforming insights into compelling narratives/ stories
• Collaborate with senior staff in preparing and delivering quotations and proposals, and handling client requests under their supervision.
• Provide prompt delivery of service and work closely with the team to offer total client service and solutions
• Maintain an accurate, complete, up-to-date and insightful client business profiles (especially repeated clients) to be shared with seniors after one year

Qualifications

• Experience in qualitative market research methodologies like focus group discussions, direct interviews would be a plus
• Sociable, open minded, out-going, empathetic, energetic and articulate
• Sound analytical thinking and strong marketing sense
• Knowledge in executing/supporting qualitative studies, including focus group discussion, one on one in-depth interview with others
• Highly motivated and reliable with strong project management and organizational skills
• Strong interpersonal skills
• Able to handle stress and work under time pressure
• Able to draw deep and meaningful insights from client and user feedback. He/she must be able to put themselves into clients’ mind to figure out what they really need, and the users’ minds to see hidden truth
• Proficient in both written and spoken English and Chinese

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion