Sr Mgr, National Media Analytics

Lead Media Measurement Strategy; Advance national media measurement frameworks aligned with UMM and forecasting systems; Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic media; Improve reporting automation and consistency to accelerate insight generation; Proactively address data quality, integration, and measurement risks across the media ecosystem; Turn Insights into Growth; Turn performance analyses into forward-looking recommendations that improve business outcomes; Partner with strategy and activation teams to optimize media against brand and business objectives. Synthesize cross-channel insights into a clear view of performance, risks, and opportunities. Bring timely, actionable strategic recommendations to senior leaders; Shape Executive Decisions; Develop executive-ready performance narratives for reporting cycles and business reviews; Create a trusted, consistent view of performance for key stakeholders. Influence planning, allocation, and investment decisions through data-driven recommendations; Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities; Collaborate Across the Business; Serve as a key connector across Media, Brand, Finance, and Analytics teams; Translate measurement insights into practical planning and execution guidance; Collaborate with retail analytics teams to deliver connected full-funnel insights; Drive alignment and adoption of enterprise measurement practices; Build the Future of Measurement; Continuously improve measurement methods, tools, and analytical processes; Apply emerging data sources and analytics capabilities to deepen measurement impact; Promote best practices in insight generation, storytelling, and executive communication; Build team capability through analytical rigor, consistency, and strong decision support. Bachelor's degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field. Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video. Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions. Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches. Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions. Experience operating effectively in complex data environments with evolving methodologies, systems, and measurement frameworks. 10+ years of progressive experience in media analytics, marketing analytics, or closely related disciplines.