Analyst, Measurement & Insights

Job Description:

The New York Times' Advertising team is looking for an Analyst, Measurements and Insights who is experienced in analysis of campaign performance data and campaign stories for clients advertising. You will support the Measurement team within The New York Times Advertising. You will turn campaign results into applicable findings for clients by using first- and third-party campaign metrics. You will help identify opportunities, bring the strategy and ongoing output of insights, innovate processes, methodologies, and reporting, directly affecting future business.
This is a hybrid role based in our New York headquarters, reporting to the Manager, Insights and Analytics. You can typically expect to be in the office 3 days per week.

About the Role:

You will evolve how we measure media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top tier advertising clients. You will also work with multiple teams, including Sales, Sales Planning, Ad Product, Audience Insights, Product Marketing, and Strategy teams. This collaboration ensures success with strengthening partnerships with marketers and increasing ad revenue.

Responsibilities:

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
• Collaborate with Strategy to ensure initial campaign goals and client's desired outcomes are incorporated into all post-campaign outputs.
• Identify and recommend ad products to advertiser goals and KPIs based on relevant performance data.
• Be a subject matter expert and provide a high level of service when coordinating and communicating in-depth reporting to clients.
• Be a training resource for educating internal Advertising partners about measurement capabilities and results.
• Socialize industry-level measurement findings across all partners
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• Bachelor's degree in statistics, engineering, economics, or related subject
• 3-5 years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products including ad performance tracking, marketing or digital analytics
• Understanding of ad operations, digital buying and trafficking, and the digital media landscape required.
• Experience in data analysis and interpretation, extracting insights from large datasets, and business case development to guide decisions and improve products
• Familiarity with Google Analytics and web analytics platforms
• Experience with data visualization (e.g., Tableau, DOMO, and Chartio)
• Experience diplomatically navigating complex team member relationships
• Experience prioritizing competing programs, responsibilities, and projects

Preferred Qualifications:

• Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights

REQ-020729

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.