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Analytics Lead - UPI Product | Experience : 7-9 yrs
Noida, Uttar Pradesh
Live, first seen by us 51 days ago- Pay
- Pay not listed
- Work setting
On-site — work setting source
Work setup in the employer’s posting: onsite
From the employer’s posting- Employment
Full-time — employment source
Employment type Full-time Employment
Employment type in the employer’s posting: Full-time Employment
From the employer’s posting
What you’ll work on
Full postingUPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month.
This role sits at the intersection of consumer behaviour, financial infrastructure, and regulatory nuance.
Own the analytics charter and north-star metrics across UPI funnel surfaces
Diagnose friction in the UPI journey with cohort studies and funnel analysis
Design, power and evaluate A/B tests across the UPI funnel
Build alerting and root-cause playbooks for payment success and failure rates
Build self-serve dashboards so non-analysts can access trusted insights
From the employer’s posting
UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for a Product Manager to join our UPI team and drive product strategy, user growth, and experience excellence across our UPI-powered flows.
This role sits at the intersection of consumer behaviour, financial infrastructure, and regulatory nuance. You will own high-impact product surfaces and work closely with engineering, design, data, and business teams to ship products that millions of Indians use daily.
Own the end-to-end analytics charter for one or more UPI surfaces
Diagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decomposition
design, power, and evaluate A/B tests across the UPI funnel
build alerting and anomaly-detection frameworks tied to these metrics
Build self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependency
What you’ll bring
All qualificationsCore experience
- 7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
- Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
- Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
- Familiarity with fraud/risk analytics in a payments context
- Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
- Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Qualification wording
7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
Familiarity with fraud/risk analytics in a payments context
Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
About Paytm
Paytm is India's leading mobile payments and financial services distribution company.
In the employer’s words · Read in context
Posting record
Report an error- Status in our records
- Live
- First seen by us
- Sep 14, 202651 days ago
- Recorded sightings
- 123
- Last seen by us
- Nov 4, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
Paytm is hiring
6 open jobs
Open jobs by the week we first saw them, last 12 weeks.
- Analyst hiring has slowed
- Takes jobs down at a usual pace
See how this role fits your experience
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- Python
- R
- SQL
- Metabase
Where the posting names them
- 7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred - Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis - Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly
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About the role
We file this job under Analyst, by the work the posting describes.
Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.
Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.
Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.
Job description
About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for a Product Manager to join our UPI team and drive product strategy, user growth, and experience excellence across our UPI-powered flows.
This role sits at the intersection of consumer behaviour, financial infrastructure, and regulatory nuance. You will own high-impact product surfaces and work closely with engineering, design, data, and business teams to ship products that millions of Indians use daily.
Key Responsibilities
1. Analytics Strategy & Ownership
- Own the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generation
- Build and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)
- Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards
- Lead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craft
2. Funnel, Growth & Behavioural Insights
- Diagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decomposition
- Build engagement, frequency, and top-of-wallet models to inform product and growth strategy
- Design analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adopted
- Partner with design and product research to combine quantitative and qualitative signals into a single narrative
3. Platform Reliability & Scale Analytics
- Define and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metrics
- Build root-cause analysis playbooks for payment failure spikes and incident-linked drop-offs
- Model traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness
4. Experimentation & Decision Science
- Own the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnel
- Drive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodology
- Build self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependency
- Proactively surface insights that shape upstream roadmap and prioritization decisions
Required Qualifications
- 7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
- Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis
- Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly
- Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
- Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
- Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders
- Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Good to Have
- Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
- Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)Experience with growth, lifecycle, or CRM-driven analytics
- Familiarity with fraud/risk analytics in a payments context
Why Join Us
- Work on one of India's most critical financial infrastructure products — UPI — at massive scale
- Join a high-performance analytics org embedded deeply with product and engineering, with a bias for shipping insights that matter
- Influence decisions that affect hundreds of millions of transactions every day
- Operate in a fast-moving, ownership-driven culture where analytics leads have real authority — and real accountability
Compensation
If you are the right fit, we believe in creating wealth for you. With 500 mn+ registered users, 25 mn+ merchants, and unmatched transaction data depth, Paytm is uniquely positioned to define the next chapter of UPI in India — and we want you to help write it.
Employment type
Full-time Employment
Source details
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- Location & working pattern
Noida, Uttar Pradesh
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