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Analytics Senior Director - Measurement

Pay
Pay not listedSimilar roles state $154K–$225K
Work setting
Not stated
Employment
Not stated

What you’ll work on

Full posting
  • Lead the analytics team across customer groups, verticals and regions

  • Define the capability roadmap and organization structure for scale

  • Guide senior client relationships and analytics transformation projects

  • Manage Director-level leaders and ensure succession planning

  • Represent analytics in senior executive forums internally and externally

From the employer’s posting
Lead the analytics team across multiple customer groups, industry verticals and regions
Define the capability roadmap and organization structure for scale
Guide senior client relationships and analytics transformation projects
Manage Director-level leaders and ensure succession planning
Represent analytics in senior executive forums, both internally at PMG and externally on the broader market

What you’ll bring

All qualifications

Core experience

  • 12+ years of analytics experience, including 5+ years in leadership
  • Advanced SQL proficiency
  • Deep experience with Tableau, Power BI, or Looker
  • Experience guiding test-and-learn and incrementality roadmaps
  • Track record mentoring analytics leaders and shaping team culture
Qualification wording
12+ years of experience in analytics, including 5+ years of leadership experience
Advanced proficiency in SQL
Deep experience with data visualization tools such as Tableau, Power BI, or Looker
guiding test-and-learn and incrementality roadmaps
A strong record of mentoring analytics leaders, shaping team culture
Education & alternatives
What You Will Bring - 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience. - Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.

Benefits in the posting

Full benefits wording
  • Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
  • Parental Leave: Receive paid parental leave during life’s important family moments.
  • Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
  • Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
  • Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
  • Pet Insurance: Access optional coverage for the four-legged members of your family.
  • Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
  • Commuter Benefits: Access support for your commute where available.
  • Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.
  • What Sets Us Apart

From the employer’s posting.

Apply at PMG

Posting record

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Status in our records
Live
First seen by us
Oct 10, 202626 days ago
Recorded sightings
29
Last seen by us
Nov 5, 2026

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Pay

$154K–$225K is typical

The middle half of what similar US postings state. This one doesn’t list pay.

From 2,958 postings in the last year. Stated ranges, not salaries paid.

Time since we first saw it

Day 26

Similar jobs usually come down between day 7 and day 54.

From 7,965 similar postings that came down. Coming down is not always a hire.

PMG is hiring

6 open jobs

Open jobs by the week we first saw them, last 12 weeks.

  • Hiring has slowed
  • Its jobs tend to stay up a long time
Hiring record

See how this role fits your experience

Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.

  • SQL
  • Looker
  • Power BI
  • Tableau
Where the posting names them
- Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making. - Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability. - Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling.
- Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability. - Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling. - Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.

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Demand for Data Leadership roles

New Data Leadership postings at the employers we follow are up 7% over the last 5 weeks compared with the 5 before.

Weekly new Data Leadership postings at the same employers, from the week of August 17 to the week of October 26. The fewest in a week was 789, the most 1,208, and the latest week had 846.
August 17Last week

Each bar is one week of new postings. The darkest bars are the last 5 weeks.

Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.

About the role

We file this job under Data Leadership, by the work the posting describes.

Data leaders run data teams or design how a company's data fits together. Managers hire, set priorities and answer for whether the data work pays off; architects choose the systems and the shape of the data.

Expect years of hands-on data work, experience leading people or projects, and the ability to explain tradeoffs to executives.

Unlike a senior engineer or analyst, most of a data leader's week goes to people, planning and decisions rather than building.

US government figures for computer and information systems managers

Median yearly pay, May 2025
$175,140
Expected change, 2025 to 2035
15.8% more jobsagainst 3.5% for all jobs

The government has no code for data leaders, so these figures are for the closest group, computer and information systems managers, which includes data processing and data operations managers.

Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 11-3021.

Job description

View original posting ↗

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With
 
At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.
 
You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep-dive data analysis, or leveraging predictive insights, your expertise will help brands make data-informed decisions with confidence.
 
Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising.
 
As a Sr. Director in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.
 
What You Will Be Doing
  • Lead the analytics team across multiple customer groups, industry verticals and regions
  • Define the capability roadmap and organization structure for scale
  • Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
  • Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
  • Align department goals to company strategy and vision
  • Manage Director-level leaders and ensure succession planning
  • Lead performance planning, calibration, and promotions
  • Identify and implements process, tooling, or training improvements
  • Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
  • Shape thought leadership, IP, and external reputation
  • Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making 

What You Will Bring

  • 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
  • Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.
  • Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making.
  • Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.
  • Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling.
  • Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.
  • A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
 

  

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

 

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Dallas, TX

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