London, United Kingdom
Live, first seen by us 88 days agoPlease note this is a UK based role and requires individuals to have the right to work in this location
Design and analyse matched-market, A/B and randomised control tests
Build campaign measurement and KPI frameworks covering ROI, CPA and CLV
Audit client measurement setups and recommend data pipeline improvements
Turn multi-source test results into executive-friendly commercial narratives
Manage and mentor junior team members day to day
design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials)
Lead the development of comprehensive campaign measurement and KPI frameworks
Conduct regular audits of Tesco's measurement capabilities
distilling the complexity of multiple data sources and test results into highly commercial, executive-friendly narratives
Manage, mentor, and inspire junior team members on a day-to-day basis
Skills and Experience - Educational Background: Strong analytical background, typically with a Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules). - Proven Experience: Experience in marketing effectiveness, media measurement, and advanced analytics, preferably with exposure to retail, FMCG, or subscription-based businesses.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
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Up longer than most. Similar jobs usually come down between day 7 and day 55.
Well past WPP Media’s usual: its jobs come down by about day 26.
From 8,542 similar postings that came down, and 151 of WPP Media’s. Coming down is not always a hire.
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- Technical & Tool Proficiency: - Advanced Excel skills for data manipulation and analysis are required. - Familiarity with data visualization tools (e.g., Tableau, PowerBI) is highly desirable.
- Advanced Excel skills for data manipulation and analysis are required. - Familiarity with data visualization tools (e.g., Tableau, PowerBI) is highly desirable. - Experience with industry planning and tracking tools (e.g., YouGov, TGI, IPA Touchpoints) is preferred but secondary to data/analytics capabilities.
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New Data Leadership postings at the employers we follow are up 7% over the last 5 weeks compared with the 5 before.
Each bar is one week of new postings. The darkest bars are the last 5 weeks.
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We file this job under Data Leadership, by the work the posting describes.
Data leaders run data teams or design how a company's data fits together. Managers hire, set priorities and answer for whether the data work pays off; architects choose the systems and the shape of the data.
Expect years of hands-on data work, experience leading people or projects, and the ability to explain tradeoffs to executives.
Unlike a senior engineer or analyst, most of a data leader's week goes to people, planning and decisions rather than building.
The government has no code for data leaders, so these figures are for the closest group, computer and information systems managers, which includes data processing and data operations managers.
Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 11-3021.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3186 - Associate Director, Applied Analytics - UK
The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account.
Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity. This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members.
Client Leadership:
Strategic Measurement & First-Party Data Delivery:
Commercial Growth & Innovation:
Team Leadership & Development:
Skills and Experience
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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London, United Kingdom
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WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.