Associate Manager, Digital Marketing Analytics

Irvine, CA, United States

Open 4 months, first seen by us 122 days ago

Pay: $109,400–128,600/yearAnnual period assumed — pay source
Hybrid work schedule and year-round flex day Friday Note: Remote/hybrid expectations will be discussed during the kickoff meeting with your Talent Advisor & HRBP. • Onsite childcare through Bright Horizons • Onsite dining center and game room (yes, there is a Taco Bell inside the building) • Onsite dry cleaning, laundry services, carwash, • Onsite gym with fitness classes and personal trainer sessions • Up to 4 weeks of vacation per year plus holidays and time off for volunteering • Tuition reimbursement and education benefits • Generous parental leave for all new parents and adoption assistance program • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting • Comprehensive medical & dental including prescription drug benefits and 100% preventive care • Discounts, free food, swag and… honestly, too many good benefits to name Salary Range: $109,400 - $128,600 + eligible bonus + benefits At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Read the full posting
Work setting: Not stated
Employment: Full-time — employment source
Employment type in the employer’s posting: Full time
From the employer’s posting

What you’ll work on

Full posting

Build analytics capabilities for AI-driven marketing using internal data models and customer data platforms
Turn customer behavior changes into insights and strategy recommendations
Drive technology implementation, data QA, and regression testing across platforms
Oversee data QA processes, including regular audits, to keep data accurate
Support cross-functional partners such as CRM, Ecommerce, and Loyalty with analytics

From the employer’s posting

creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms

providing analytics of changes in customer behavior and recommending strategies, insights and learnings

Drive technology implementation, data QA, and regression testing across several platforms

Oversee and manage comprehensive data QA processes, including regular audits

ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.)

Education & alternatives

Is This You? • Bachelor’s degree in a technical field (Math, STEM, Economics, Statistics, etc.) • 7+ years of analytics experience, preferably with a focus on digital customer analytics • Minimum 5 years of experience in SQL (required) • Experience in A/B testing methodologies and best practices, especially on a digital platform • Experience in AI/Technology enablement and data QA preferred • Strong communication skills – be able to effectively communicate complex analytics to non-technical stakeholders • Technically proficient with digital analytics platforms (e.g. GA4, Mixpanel, Amplitude, etc.) and visualization tools (e.g. Tableau, Looker, Power BI, Sigma, etc.) • Experience with advanced data models, AI, and customer data platforms a big plus Work-Hard, Play-Hard:

Apply at Yum! Brands

Posting record

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Open 4 monthsWe first saw this posting 122 days ago and it is still up. Roles open this long are often slow to fill or kept open to collect applications.

Status in our records: Live
First seen by us: Jul 8, 2026122 days ago
Recorded sightings: 258
Last seen by us: Nov 7, 2026

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Pay

Lower than most similar jobs

$109K–$129K against $154K–$226K, the middle half of what similar US postings state.

From 3,013 postings in the last year. Stated ranges, not salaries paid.

Time since we first saw it

Day 122

Up longer than most. Similar jobs usually come down between day 7 and day 55.

At Yum! Brands, jobs usually come down by about day 64.

From 8,348 similar postings that came down, and 23 of Yum! Brands’s. Coming down is not always a hire.

Yum! Brands is hiring

4 open jobs

Open jobs by the week we first saw them, last 12 weeks.

Hiring at a steady pace
Takes jobs down at a usual pace

Hiring record

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Where the posting names them

Is This You? • Bachelor’s degree in a technical field (Math, STEM, Economics, Statistics, etc.) • 7+ years of analytics experience, preferably with a focus on digital customer analytics • Minimum 5 years of experience in SQL (required) • Experience in A/B testing methodologies and best practices, especially on a digital platform • Experience in AI/Technology enablement and data QA preferred • Strong communication skills – be able to effectively communicate complex analytics to non-technical stakeholders • Technically proficient with digital analytics platforms (e.g. GA4, Mixpanel, Amplitude, etc.) and visualization tools (e.g. Tableau, Looker, Power BI, Sigma, etc.) • Experience with advanced data models, AI, and customer data platforms a big plus Work-Hard, Play-Hard:

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About Yum! Brands

People: About 49,000 in 2025, up 23% from the year before.Annual report (SEC Form 10-K)
Company: Listed as YUM.

Demand for Data Leadership roles

New Data Leadership postings at the employers we follow are up 7% over the last 5 weeks compared with the 5 before.

August 17Last week

Each bar is one week of new postings. The darkest bars are the last 5 weeks.

Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.

About the role

We file this job under Data Leadership, by the work the posting describes.

Data leaders run data teams or design how a company's data fits together. Managers hire, set priorities and answer for whether the data work pays off; architects choose the systems and the shape of the data.

Expect years of hands-on data work, experience leading people or projects, and the ability to explain tradeoffs to executives.

Unlike a senior engineer or analyst, most of a data leader's week goes to people, planning and decisions rather than building.

US government figures for computer and information systems managers

Median yearly pay, May 2025: $175,140
Expected change, 2025 to 2035: 15.8% more jobsagainst 3.5% for all jobs

The government has no code for data leaders, so these figures are for the closest group, computer and information systems managers, which includes data processing and data operations managers.

Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 11-3021.

Job description

View original posting ↗

About the Job:

As the Associate Manager, AIDM Analytics on Taco Bell’s Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience. You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases. In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.

The Day-to-Day:

Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
Enhance existing analytics processes by recommending new tools, methodologies, and best practices
Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.

Is This You?

•    Bachelor’s degree in a technical field (Math, STEM, Economics, Statistics, etc.)
•    7+ years of analytics experience, preferably with a focus on digital customer analytics
•    Minimum 5 years of experience in SQL (required)
•    Experience in A/B testing methodologies and best practices, especially on a digital platform
•    Experience in AI/Technology enablement and data QA preferred
•    Strong communication skills – be able to effectively communicate complex analytics to non-technical stakeholders
•    Technically proficient with digital analytics platforms (e.g. GA4, Mixpanel, Amplitude, etc.) and visualization tools (e.g. Tableau, Looker, Power BI, Sigma, etc.)
•    Experience with advanced data models, AI, and customer data platforms a big plus

Work-Hard, Play-Hard:

•    Hybrid work schedule and year-round flex day Friday Note: Remote/hybrid expectations will be discussed during the kickoff meeting with your Talent Advisor & HRBP.
•    Onsite childcare through Bright Horizons
•    Onsite dining center and game room (yes, there is a Taco Bell inside the building)
•    Onsite dry cleaning, laundry services, carwash,
•    Onsite gym with fitness classes and personal trainer sessions
•    Up to 4 weeks of vacation per year plus holidays and time off for volunteering
•    Tuition reimbursement and education benefits
•    Generous parental leave for all new parents and adoption assistance program
•    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
•    Comprehensive medical & dental including prescription drug benefits and 100% preventive
care
•    Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $109,400 - $128,600 + eligible bonus + benefits

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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