Role purpose:
The Big Data & Special CVM Projects Specialist is responsible for leveraging advanced analytics, machine learning, and customer intelligence to drive sustainable customer and revenue growth across the M Pesa business. The role develops and operationalizes data-driven CVM strategies that improve customer acquisition, engagement, retention, product penetration, and customer lifetime value.
The role is accountable for:
• Co-creating and deploying advanced machine learning and artificial intelligence solutions that drive revenue growth, cost optimization, customer retention, and enhanced customer experience.
• Developing big data monetization propositions and managing their end-to-end execution to unlock commercial value from customer data and behavioral insights.
• Delivering actionable customer insights, predictive analytics, and segmentation strategies that support M-Pesa objectives, commercial targets, and business decision-making.
• Designing and optimizing personalized customer lifecycle campaigns, including acquisition, activation, retention, reactivation, cross-sell, and upsell initiatives.
• Driving customer value enhancement through time to action, causal inference, difference in difference propensity modelling, churn prediction and customer journey optimization initiatives.
• Measuring and improving campaign effectiveness through Causal Inferences, advanced analytics, experimentation, and continuous optimization of customer engagement strategies.
• Promoting effective data governance, data quality, and responsible use of customer information while ensuring compliance with regulatory and privacy requirements.
Key accountabilities and decision ownership:
• Causal Inference, Transformer Based Modelling, Classical ML Modelling its Lifecycle.
• ETL, Feature Engineering Alternatives & Embedding Infrastructure - AI Product Lifecycle Strategy
• Explainable AI (XAI) & Model Governance
• E2E go to market execution for big data and special projects propositions.
• Identify Analyze and Interpret trends or patterns in complex data sets.
Core competencies, knowledge and experience:
• Excellent analytical, logical and casual reasoning skills.
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market dynamics
• Able to challenge the status quo
Must have technical/professional qualifications:
• Bachelor's Degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Engineering, Actuarial Science, Artificial Intelligence, or a related quantitative discipline.
• Master's Degree in Data Science, Analytics, Artificial Intelligence, Business Analytics, or MBA (preferred).
• Minimum 5–7 years' experience in Big Data Analytics, Data Science, Customer Analytics, CVM, Machine Learning, or Commercial Analytics.
• Advanced proficiency in SQL and data querying tools.
• Experience using Python, Spark, Databricks, or equivalent analytics tools.
• Experience working with Big Data platforms, cloud analytics environments, and machine learning frameworks.
• Strong understanding of Fintech ecosystems.
• Experience developing and deploying predictive models in a production environment.