Business Data Scientist, Growth and Opportunity Marketing

Business Data Scientist, Growth and Opportunity Marketing Share Business Data Scientist, Growth and Opportunity Marketing _corporate_fare_ Google _place_ New York, NY, USA **Mid** Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Share Business Data Scientist, Growth and Opportunity Marketing **Minimum qualifications:** + Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience. + 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree. **Preferred qualifications:** + 4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree. + Experience managing end-to-end brand measurement frameworks, including brand lift studies, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA). + Experience with LTV modeling and user segmentation analyses. + Experience with querying and manipulating large data sets, particularly in SQL. + Experience with root cause analysis to ensure that problems are solved at both tactical and strategic levels. **About the job** Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. As a Business Data Scientist supporting marketing projects such as the Google Career Certificate, you will lead projects, translate business problems into investigative solutions, and guide our team to implement data science solutions, improve data, and build models for business insights. In this role, you will be directly responsible for providing data-driven decisions to empower our team’s business growth. You will perform advanced analytics on complex first and third-party data, stand up the data infrastructure enabling user insights mining, drive initiatives in experimentation and media measurement (MMMs, MMTs, etc.), and lead user segmentation modeling (through machine learning and other methods) in partnership with our Growth team. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $138000 - $197000 (USD) + 15% bonus target + equity + benefits Learn more aboutbenefits at Google (https://www.google.com/about/careers/applications/benefits/) . **Responsibilities** + Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with focus on marketing analytics methods and data science. + Improve our understanding of our customers through user segmentation and cohort exploration. Identify and quantify our highest LTV customers, and help us acquire and retain them. + Design and analyze controlled experiments or counterfactual causal inference studies to examine the incremental impact of our initiatives (marketing and GTM). + Build the data infrastructure connecting complex first- and third-party user logs to enable your work. Build and improve the infrastructure that you will use for modeling and analysis. + Work with a range of stakeholders ranging from technical to non-technical. Synthesize and communicate business insights from advanced techniques to executives in simple language. Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) . Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\_KnowYourRights\_10\_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) . If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) . Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.