Business Intelligence Analyst

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism. Shape your Career with Citi We’re currently looking for a high caliber professional to join our team as Business Intelligence Analyst – Hybrid (Internal Job Title: Dig Mkt Analytics Int Officer - C11) based in Mumbai, India. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance: * Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country. * We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world. * We empower our employees to manage their financial well-being and help them plan for the future. * Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses. * We have a variety of programs that help employees balance their work and life, including generous paid time off packages. * We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world. The Business Intelligence Analyst sits within the Media Sciences team, reporting into the Head of Media Sciences. This role requires a combination of technical expertise, data and analytical skills, working on data sourcing, analysis, reporting, and integration efforts. The ideal candidate will have a strong understanding of business intelligence principles, data warehousing concepts, and experience working with BI tools. The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams. In this role, you’re expected to: * Data Analysis and Reporting: Analyze business data, generate reports, and create compelling data visualizations using business intelligence tools like Power BI or Tableau. * Develop and maintain dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders. * Convert business questions about key metrics to relevant views on dashboards, and design dashboards to drive relevant insights * Data Integration: Work with external vendors and internal technology teams to navigate data landscape and regulations, sharing agreements, and integrate data from multiple data sources into a centralized data warehouse or reporting environment. * Data Structure and QA flows: QA data flows and data structures from different systems to production reporting environments. Implement data validation procedures to ensure data integrity and accuracy throughout the data pipeline. * Data Analysis and Interpretation: Conduct in-depth data analysis to identify trends, patterns, and insights that can inform business decisions. Communicate findings and recommendations to stakeholders in a clear and concise manner. * Accountability: Own and lead the dashboard and tech roadmap with the BI lead and oversee day-to-day reporting and deliverables. * Operational Excellence: Utilize BI tools and platforms to create interactive dashboards and data visualizations. Support the end-to-end project lifecycle, from data collection, data structure and framework, QA. As a successful candidate, you’d ideally have the following skills and exposure: * Minimum 3-5 years’ experience within data analysis, business intelligence, or a related field, either on the client side, agency side or publisher side * Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership * Strong proficiency in BI tools and platforms such as Datorama, Tableau Microsoft Power BI. * Solid understanding of data warehousing concepts, data modeling techniques, and ETL processes. * Clear understanding of benefits and limitations of reporting platforms in terms of breadth of visualization options, customizability, interactivity, connectivity to databases, near real-time updates etc. * Experience working with large datasets and relational databases (e.g., SQL Server, Oracle, MySQL). * Outstanding data storytelling skills, and ability to package and present key trends from data into compelling insights * Should be able to independently support and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic * Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams * Experience with cloud-based data platforms (e.g., AWS, Azure, GCP) is a plus. Education: * Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. Take the next step in your career, apply for this role at Citi today https://jobs.citi.com/dei \------------------------------------------------------ ## Job Family Group: Marketing \------------------------------------------------------ ## Job Family: Digital & Social Media Marketing \------------------------------------------------------ ## Time Type: Full time \------------------------------------------------------ ## Most Relevant Skills Please see the requirements listed above. \------------------------------------------------------ ## Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. \------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. 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