Business Intelligence & Insights Manager

Key Responsibilities

• Lead the company's Business Intelligence and Insights function.
• Manage and develop the Data Analyst, ensuring high-quality analytics, reporting, and insight generation.
• Establish priorities, processes, KPIs, and reporting standards for the analytics team.
• Drive a culture of data-informed decision making across the organization.
• Identify opportunities to improve reporting efficiency, automation, and data accessibility.

Analytics Development & Data Management

• Build and maintain reports, dashboards, scorecards, and business intelligence tools from the ground up.
• Develop and manage category, retailer, brand, product, and customer data structures.
• Create and maintain category hierarchies, subcategories, and reporting frameworks.
• Support data validation, quality assurance, and troubleshooting efforts.
• Write and maintain queries, calculations, and analytical models used throughout the organization.
• Automate recurring reporting where possible while supporting ad hoc analytical requests.
• Ensure consistency and accuracy across retailer, customer, syndicated, and internal datasets.
• Maintain documentation and reporting procedures to support organizational knowledge transfer.

• Participate in customer meetings, business reviews, line reviews, and strategic planning sessions.
• Present category, retailer, shopper, consumer, and market insights in a compelling and actionable manner.
• Develop data-driven recommendations that support customer growth and strengthen retailer relationships.
• Partner with Sales, Category Management, Marketing, and Customer Development teams to support strategic account planning.
• Serve as a trusted advisor to both customers and internal stakeholders.

• Analyze retailer POS, syndicated, shopper, e-commerce, and internal sales data.
• Identify trends related to: 
  • Category performance
  • Shopper behavior
  • Market share
  • Pricing and promotion effectiveness
  • Distribution and assortment
  • Retailer and channel performance
  • Competitive activity
• Translate insights into strategic recommendations and growth opportunities.

• Serve as the primary point of contact for company-wide analytics and reporting needs.
• Partner with leadership teams to establish KPIs and measurement frameworks.
• Support annual operating plans, budgeting, forecasting, and business reviews through data-driven analysis.
• Provide analytical support for new product launches, promotions, customer initiatives, and strategic projects.
• Help business leaders understand retailer dynamics and emerging market opportunities.

• Oversee the development and maintenance of dashboards, scorecards, reports, and executive summaries.
• Ensure data accuracy, integrity, and consistency across reporting platforms.
• Maintain relationships with syndicated data providers and retailer data platforms.
• Evaluate new data sources, technology, and analytical tools that improve business intelligence capabilities.

• Develop documentation, reporting standards, and analytics best practices.
• Train and coach internal teams on reporting tools, dashboard usage, and data interpretation.
• Create scalable processes that improve organizational access to insights and reporting.

Skills, Knowledge and Expertise

• Bachelor's degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or related field.
• 7+ years of experience in Business Intelligence, Category Management, Retail Analytics, Shopper Insights, or related disciplines.
•  Experience leading or mentoring analytics professionals.
•  Strong customer-facing presentation and communication skills.
• Experience translating data into actionable business recommendations.
• Advanced Excel and PowerPoint proficiency.
• Demonstrated success partnering with commercial, sales, and leadership teams,

• Experience within CPG, pet industry, retail, consumer products, or distributor environments.
• Experience with syndicated data sources including Circana/IRI, NielsenIQ, SPINS, retailer portals, Stackline, or similar platforms.
• Experience with Power BI, Tableau, SQL, or related business intelligence tools.
• Category management or shopper insights experience.
• Experience presenting to retailer and customer leadership teams.

Employment type

Full Time