Client Development Database Manager

Job Description

This role is based in our 605 Third Avenue office.

Reporting to the Sr Marketing Manager, the Client Development Manager is responsible for designing and implementing the information management system that enables brand building and segmented marketing to existing and prospective visitors to the shows, and deepens engagement with high-value collectors, curators, and the media. This role is responsible for ensuring that the CRM (HubSpot) is used effectively across the business. The Client Development Manager will ensure data integrity and continually develop new reporting tools, liaising with the software vendor for additional customization.

As the Client Development Manager, you will undertake and supervise a clean-up of the existing data set. Once the records have been scrubbed and approved for use by Independent’s marketing team. You will create and use analytics to focus Independent’s marketing and sales strategies. While some staff members are tasked with gathering business intelligence about new and existing contacts, You will  turn data into meaningful insights about the addressable market of art advisors, collectors, curators, museum trustees, major donors, journalists, enthusiasts, and others who might attend Independent or engage with its year round initiatives  Independent Bureau, Market Reports, and others).

In order to succeed in the role, you will:

• Understands the Independent brand strategy as well as the roster of gallery participants
• Understands CRM features and functionality that could have an immediate and positive impact on marketing and sales results
• Works with Marketing and Sales Senior Staff to map the visitor journey (online and offline)
• Works with Marketing and Sales Senior Staff to develop richer client profiles
• Customizes data fields to mirror the visitor journey and yield useful reporting about visitor interest, engagement and transactions
• Applies the rubric for segmenting contacts in the CRM
• Links galleries, artists, collectors, curators, and the media where relationships exist
• Works with Marketing and Sales to manage the pipeline of prospects, visitors, and VIPs and reports on conversion efforts, sales, and visitor retention
• Identifies emerging collectors who need information and education
• Connects buyers and works that they might be interested in
• Recommends digital content about galleries, specific artists, and works to re-ignite interest
• Works with Marketing Director to enable targeted digital marketing campaigns to cross-promote galleries and artists
• Uses web traffic, CTR on ads, and IG engagement to recommend campaign strategies
• Leverages media coverage by pushing it to those who have expressed interest in galleries, artists, and Independent programming
• Recommends dynamic lists for event invitations, e-announcements, previews, programming, and publications to increase conversion and retention
• Tracks engagement and purchasing through every sales channel (physical and virtual spaces, fair booths, events)
• Continually provides actionable insights to the Sales, VIP, and Sponsorship team so that every staff member values the CRM as the single repository for up-to-date and accurate information about Independent’s audience
• Partners with the Project Management team to ensure that naming conventions and reporting tools in the CRM are consistent whether for promotional or gallery sales efforts
• Audits the CRM’s usage, compliance with data conventions, and addresses gaps in training
• Ensures the CRM is optimized and the vendor follows through on bespoke enhancements.

Qualifications

• Minimum of 5 years marketing or sales experience
• Experience in using and/or administering a robust CRM
• Experience with AI integration and training AI agents to perform repetitive tasks
• Close working relationships across marketing and gallery sales teams
• Clear oral and written communication
• Passionate about the art world and driven to mine business intelligence about new collectors and merging opportunities
•  Meticulous and detail-oriented approach to all tasks
• Creative problem-solving
•  Consistency and reliability
•  Models a professional way of working
•  Detail-oriented and capable of prioritizing and executing multiple tasks in a fastpaced environment
•  Project Management certification or equivalent past project track record
•  BA in Digital Marketing, e-Commerce, Data Management, Information Management
•  Computer skills: Salesforce, HubSpot, or another CRM, AI integration, MS Office Suite

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $74,000 — $80,000 based on experience. 

This posting will automatically expire on 10/26/2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.