Consumer Analytics Consultant

Job Description

Hybrid / Oxford, United Kingdom

Full-time

At NIQ Consumer Panel Services, we’re committed to delivering the Full View of shopper behaviour by helping FMCG manufacturers and retailers understand how shoppers behave, what drives their choices and where the next growth opportunities lie. Our Homescan panel data gives clients a rich view of real shopper behaviour, helping them make better decisions across brand, category, range, pricing and shopper strategy.

We are looking for a Consumer Analytics Consultant to join our Consumer Analytical Solutions team. This is a client-facing role with a particular focus on designing consumer surveys and combining attitudinal insight with shopper behaviour. You will lead projects from initial scoping through to analysis and final client recommendations.

You will work closely with clients and account teams to translate business questions into robust research and analytical approaches. You will also support client opportunities by contributing to proposals, defining the scope, methodology, deliverables, timings and costs, and identifying relevant follow-on work.

Salary: 41900 GBP to 58000 GBP gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

Key responsibilities

· Lead the end-to-end delivery of strategic analytics projects, from scope confirmation and mobilisation through to final recommendations and client adoption.

· Support client opportunities by contributing to proposals, recommending appropriate solutions and identifying relevant follow-on work. Scope projects by defining the research and analytical approach, deliverables, timings, responsibilities and costs.

· Design consumer survey studies, translating client questions into robust research approaches and questionnaires and coordinate Survey, Panel Data, Modelling, Scripting and Analytical teams around a clear delivery plan and accountabilities.

· Analyse and interpret consumer and shopper data, translating findings into compelling stories and actionable recommendations

· Develop repeatable delivery approaches, templates and best practices that improve consistency, efficiency and client experience.

What we are looking for

· Strong experience designing consumer survey studies and writing questionnaires.

· Experience delivering consumer insight, shopper research, or analytical consultancy, ideally within FMCG, retail, shopper or consumer data.

· Strong client communication and presentation skills, with the ability to make complex work easy to understand.

· Strong analytical and storytelling skills, with the ability to turn complex findings into practical recommendations.

· A collaborative, hands-on approach and willingness to work closely with technical and analytical specialists. Experience with purchase panel data would be an advantage but is not essential.

This is a great opportunity for someone who enjoys bringing people, plans and insight together to deliver work that makes a visible difference. You will help major FMCG and retail clients turn strategic questions into action, while building repeatable approaches that deepen client relationships, create further business opportunities and strengthen NIQ’s reputation for delivery excellence.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion