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Consumer, Marketplace Insights & Analytics (CMIA) Manager
Ho Chi Minh, VN, 70000
Actively hiring, first seen by us today- Pay
- Pay not listed
- Work setting
- Not stated
- Employment
Full-time · Permanent — employment source
Employment Type Full-time, Permanent Position Summary
Read the full posting
What you’ll work on
Full postingAs our Consumer, Marketplace Insights & Analytics (CMIA) Manager, you will be the voice of the consumer inside Nestlé.
Partner with Marketing teams on Innovation & Renovation projects — leveraging the Idea-to-Launch process to deliver fast, consumer-led launches.
Lead product superiority testing (Good Taste methodology) to ensure our products win in market.
Support top-to-top meetings with retail partners by surfacing compelling growth opportunities.
From the employer’s posting
As our Consumer, Marketplace Insights & Analytics (CMIA) Manager, you will be the voice of the consumer inside Nestlé. Partnering with 2–3 Business Units and our CMIA team, you will turn data into deep human understanding — uncovering the 'why' behind consumer behavior to shape winning brands, breakthrough innovations, and bold growth strategies. If you love connecting dots between consumers, brands, and the marketplace to drive business decisions, this role is for you.
Apply the right research methodologies (Retail Audit, Consumer Panel, Brand Health Tracking, product tests) and accurately interpret findings to drive category growth. Partner with Marketing teams on Innovation & Renovation projects — leveraging the Idea-to-Launch process to deliver fast, consumer-led launches. Lead product superiority testing (Good Taste methodology) to ensure our products win in market.
Partner with Marketing teams on Innovation & Renovation projects — leveraging the Idea-to-Launch process to deliver fast, consumer-led launches. Lead product superiority testing (Good Taste methodology) to ensure our products win in market. Provide insights and research expertise to support the development, validation, and approval of Big Ideas.
Measure business impact of campaigns and activations through post-launch evaluation and activity monitoring with actionable findings. Support top-to-top meetings with retail partners by surfacing compelling growth opportunities. Play a proactive role in Business Strategy, Integrated Commercial Planning, and Brand Planning — keeping the consumer at the center of every decision.
What you’ll bring
All qualificationsCore experience
- Deep expertise in tracking methodologies: Retail Audit, Consumer Panel, Brand Health Track.
- Ability to integrate data from multiple sources into a compelling, insight-driven story.
- Solid understanding of P&L, Integrated Commercial Planning, and brand-building frameworks
Preferred experience
- Brand Building the Nestlé Way is a plus
Qualification wording
Deep expertise in tracking methodologies: Retail Audit, Consumer Panel, Brand Health Track.
Ability to integrate data from multiple sources into a compelling, insight-driven story.
Solid understanding of P&L, Integrated Commercial Planning, and brand-building frameworks (Brand Building the Nestlé Way is a plus).
Posting record
Report an errorActively hiringFirst seen by us today, still listed, and not a repost of an earlier posting.
- Status in our records
- Live
- First seen by us
- Nov 10, 2026today
- Recorded sightings
- 1
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
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Demand for Data Leadership roles
New Data Leadership postings at the employers we follow are about the same over the last 6 weeks compared with the 6 before.
Each bar is one week of new postings. The darkest bars are the last 6 weeks.
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About the role
We file this job under Data Leadership, by the work the posting describes.
Data leaders run data teams or design how a company's data fits together. Managers hire, set priorities and answer for whether the data work pays off; architects choose the systems and the shape of the data.
Expect years of hands-on data work, experience leading people or projects, and the ability to explain tradeoffs to executives.
Unlike a senior engineer or analyst, most of a data leader's week goes to people, planning and decisions rather than building.
US government figures for computer and information systems managers
- Median yearly pay, May 2025
- $175,140
- Expected change, 2025 to 2035
- 15.8% more jobsagainst 3.5% for all jobs
The government has no code for data leaders, so these figures are for the closest group, computer and information systems managers, which includes data processing and data operations managers.
Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 11-3021.
Job description
Consumer, Marketplace Insights & Analytics (CMIA) Manager
Position SnapshotLocation
Ho Chi Minh City, Vietnam
Company
Nestlé Vietnam
Employment Type
Full-time, Permanent
As our Consumer, Marketplace Insights & Analytics (CMIA) Manager, you will be the voice of the consumer inside Nestlé. Partnering with 2–3 Business Units and our CMIA team, you will turn data into deep human understanding — uncovering the 'why' behind consumer behavior to shape winning brands, breakthrough innovations, and bold growth strategies. If you love connecting dots between consumers, brands, and the marketplace to drive business decisions, this role is for you.
Key Responsibilities- Integrate insights from multiple research sources to build deep consumer understanding — moving from data to insight to action.
- Uncover sharp, contextual consumer insights to inspire and shape campaign ideas, brand essence, and brand experiences.
- Apply the right research methodologies (Retail Audit, Consumer Panel, Brand Health Tracking, product tests) and accurately interpret findings to drive category growth.
- Partner with Marketing teams on Innovation & Renovation projects — leveraging the Idea-to-Launch process to deliver fast, consumer-led launches.
- Lead product superiority testing (Good Taste methodology) to ensure our products win in market.
- Provide insights and research expertise to support the development, validation, and approval of Big Ideas.
- Measure business impact of campaigns and activations through post-launch evaluation and activity monitoring with actionable findings.
- Support top-to-top meetings with retail partners by surfacing compelling growth opportunities.
- Play a proactive role in Business Strategy, Integrated Commercial Planning, and Brand Planning — keeping the consumer at the center of every decision.
- Proactively identify knowledge gaps, build the business case to fill them, and turn insights into growth opportunities.
- Lead, coach, and develop your team to deliver high-impact insights across multiple categories and stakeholders at pace.
Experience & Background
- 4–8 years of experience in market research at Nestlé, FMCG companies, or research agencies.
- Proven experience managing direct reports and leading research projects end-to-end.
- Hands-on experience with Retail Audit or Consumer Panel methodologies is a must.
Technical Skills
- Strong command of consumer, shopper, and market research methodologies.
- Deep expertise in tracking methodologies: Retail Audit, Consumer Panel, Brand Health Track.
- Ability to integrate data from multiple sources into a compelling, insight-driven story.
- Skilled in insight mining, consumer immersion, and data visualization.
- Solid understanding of P&L, Integrated Commercial Planning, and brand-building frameworks (Brand Building the Nestlé Way is a plus).
Source details
Source notes
Source excerptsSelected passages from the saved posting. Check the full description for conditions and exceptions.
- Pay
No pay amount identified in the saved description.
- Location & working pattern
Ho Chi Minh, VN, 70000
Working pattern and location restrictions need checking in the full posting.
- Work authorization
No clear work-authorization passage found. Eligibility is unconfirmed.