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CRM Senior Insights Analyst
North Ryde, NSW, Australia
Live, first seen by us 21 days ago- Pay
- Pay not listed
- Work setting
On-site — work setting source
Work setup in the employer’s posting: On-site
From the employer’s posting- Employment
Contract — employment source
Employment type in the employer’s posting: Contract
From the employer’s posting
What you’ll work on
Full postingExtract, transform and analyse complex customer, loyalty and transactional data using SQL
Design, manage and interpret CRM test-and-control and campaign measurement
Turn insights into clear visual stories and recommendations for senior managers
Improve customer segmentation, targeting, retention and lifecycle engagement
Automate repetitive reporting and analytical processes
From the employer’s posting
Own the extraction, transformation and analysis of complex customer, loyalty, campaign and transactional datasets using SQL and related analytics tools
Design, manage and interpret CRM test-and-control activity, campaign measurement and customer engagement performance reporting
Create clear, compelling insight narratives and data visualisations for senior management and cross-functional teams
Identify opportunities to improve customer segmentation, targeting, retention, lifecycle engagement and supplier-funded CRM activity
Accelerate automation of repetitive reporting and analytical processes
What you’ll bring
All qualificationsCore experience
- Proven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunities
- Strong experience with reporting and visualisation tools such as Tableau, Power BI or similar platforms
- Demonstrated ability to turn analysis into a simple, compelling story through clear recommendations and data visualisation
- Experience working with senior stakeholders and cross-functional teams to shape briefs, manage competing priorities and influence decisions
Qualification wording
Proven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunities
Strong experience with reporting and visualisation tools such as Tableau, Power BI or similar platforms
Demonstrated ability to turn analysis into a simple, compelling story through clear recommendations and data visualisation
Experience working with senior stakeholders and cross-functional teams to shape briefs, manage competing priorities and influence decisions
Posting record
Report an error- Status in our records
- Live
- First seen by us
- Oct 14, 202621 days ago
- Recorded sightings
- 47
- Last seen by us
- Nov 4, 2026
These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.
How this job compares
Greencross Pet Wellness Company is hiring
1 open job
Open jobs by the week we first saw them, last 12 weeks.
Hiring recordSee how this role fits your experience
Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.
- SQL
- Power BI
- Tableau
Where the posting names them
This is a hands-on senior analyst role for someone who can own the data, own the insight and help drive the outcome — balancing technical depth with strong commercial storytelling and stakeholder influence. You will: - Own the extraction, transformation and analysis of complex customer, loyalty, campaign and transactional datasets using SQL and related analytics tools - Partner with senior stakeholders to understand business priorities, shape analytical briefs and translate data into commercially actionable recommendations
You will have: - Advanced SQL capability, including customer segmentation, joining complex tables, data transformation, quality checking and repeatable analytical workflows - Proven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunities
- Proven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunities - Strong experience with reporting and visualisation tools such as Tableau, Power BI or similar platforms - Demonstrated ability to turn analysis into a simple, compelling story through clear recommendations and data visualisation
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About the role
We file this job under Analyst, by the work the posting describes.
Analysts answer business questions with data. They pull numbers with SQL, build reports and dashboards, and explain what changed and why to the people making decisions.
Most postings ask for SQL, spreadsheets, a dashboard tool such as Tableau or Power BI, and clear writing.
Unlike a data scientist, an analyst mostly explains what happened rather than building models that predict what will.
Job description
Job Description
Reporting to the Senior CRM Insights Manager and based in our North Ryde Support office, we have a 3-month contract opportunity for a highly motivated and commercially minded Senior CRM Insights Analyst who wants to play a key role in shaping customer engagement, retention and growth through data-led decision making.
With over 3 million customers and clients annually, CRM is a critical pillar of our business success. Working with our class-leading Friends for Life loyalty program, transactional data across Retail and Vet, and digital engagement data, this role will help identify where customer insight can be turned into measurable commercial action.
What You’ll Do
This role will take ownership of complex analysis across CRM and customer engagement initiatives, working closely with senior members of the Insights & Analytics team and broader business stakeholders to mine data, build meaningful segmentations, automate reporting and deliver insights that influence decision making.
This is a hands-on senior analyst role for someone who can own the data, own the insight and help drive the outcome — balancing technical depth with strong commercial storytelling and stakeholder influence. You will:
- Own the extraction, transformation and analysis of complex customer, loyalty, campaign and transactional datasets using SQL and related analytics tools
- Partner with senior stakeholders to understand business priorities, shape analytical briefs and translate data into commercially actionable recommendations
- Design, manage and interpret CRM test-and-control activity, campaign measurement and customer engagement performance reporting
- Create clear, compelling insight narratives and data visualisations for senior management and cross-functional teams
- Identify opportunities to improve customer segmentation, targeting, retention, lifecycle engagement and supplier-funded CRM activity
- Accelerate automation of repetitive reporting and analytical processes to improve operational efficiency and reduce manual effort
- Share technical knowledge across the team to lift overall analytical capability
About you
We’re looking for someone who is passionate about their career in Business Insights and has already developed strong technical, analytical and commercial experience. You will be confident working with complex data, engaging stakeholders and turning analysis into recommendations that influence action.
You will have:
- Advanced SQL capability, including customer segmentation, joining complex tables, data transformation, quality checking and repeatable analytical workflows
- Proven experience analysing large customer, loyalty, transactional or longitudinal datasets to identify growth, retention and engagement opportunities
- Strong experience with reporting and visualisation tools such as Tableau, Power BI or similar platforms
- Demonstrated ability to turn analysis into a simple, compelling story through clear recommendations and data visualisation
- Experience working with senior stakeholders and cross-functional teams to shape briefs, manage competing priorities and influence decisions
- Commercial acumen, ideally gained in retail, FMCG, supplier-funded marketing, customer analytics or a related environment
- Excellent interpersonal, communication, time-management and influencing skills
- A record of improving data extraction, reporting or analytical processes through automation, documentation or continuous improvement
This is an outstanding opportunity within a highly visible part of our business, dealing with a breadth of internal stakeholders and would suit a proactive, driven and passionate senior analyst who enjoys using data to shape the future direction of our company.
Interested? Apply now or email Belinda Krezo at belinda.krezo@gxltd.com
Qualifications
Previous experience in a Senior Business Analyst rfole
Additional Information
#Petbarn
Company Description
Greencross Pet Wellness Company is Australia’s leading pet care network, bringing together Petbarn, Greencross Vets, Animal Emergency Australia and other specialist pet services. Our purpose is to make the world a happier place through the love of pets, and we are building a high-performing, caring and customer-focused culture where our people can thrive.
Source details
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- Pay
No pay amount identified in the saved description.
- Location & working pattern
North Ryde, NSW, Australia
Working pattern and location restrictions need checking in the full posting.
- Work authorization
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