Data Activation & Insights Analyst

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing eff­orts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by o­ffering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual diff­erences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual diff­erences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

Position Summary 

The Data Activation & Insights Analyst is a highly motivated, analytical individual who drives lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. This role will also support the ongoing enhancement of the organization’s CRM, helping identify opportunities to improve processes, reporting, data quality, and user experience. This role will perform complex queries, analyzing and tracking all aspects of the ticket sales journey, working directly with marketing, sales, and retention leadership to deliver insights about our fans and evaluate campaign performance. Analyzing our holistic revenue funnel, this role will build and maintain dashboards that drive the organization’s data-driven decision-making. This position reports to the Data & Insights Manager and will work with stakeholders across AMB Sports & Entertainment.  

Roles and Responsibilities 

• Act as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization. 

• Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions. 

• Support sales enablement by building and launching targeted campaigns and prospect audiences to drive lead generation, engagement, and revenue opportunities. 

• Identify and develop opportunities across the CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) to automate processes, streamline audience activation, and create more efficient and scalable sales and marketing campaigns. 

• Analyze and report on sales and service rep activity, success, and pipeline efficiency. 

• Build and maintain dashboards through Power BI to track key sales, marketing, and fan insights, including lead generation, pipeline performance, sales activity, fan demographics, and key business trends. 

• Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders. 

• Collaborate with the Manager and Director of Revenue Strategy and Analytics to continuously develop new methods of fan data capture, standardization, and trend identification. 

• Develop expertise in AMBSE’s business intelligence and data warehousing environment. 

• Identify, troubleshoot, and resolve ad-hoc service and email requests using a quick-response approach and sound decision-making based on available facts. 

• Collaborate with department leaders and champion data-driven decision-making across the organization. 

• Perform other related duties as assigned. 

Qualifications and Requirements 

• Bachelor’s degree required; Computer Science, Data Engineering, Business Analytics, or related preferred 

• 1+ years of experience in a data, analytics, or CRM role 

• Advanced knowledge in querying databases and SQL, with strong understanding of manipulating complex tables across disparate sources 

• Experience working with CRM platforms and familiarity with customer data platforms (CDPs), email service providers (ESPs), and marketing technology ecosystems is preferred 

• Understanding of CRM data, sales processes, audience segmentation, and campaign activation; experience supporting sales or marketing teams is preferred 

• Strong data visualization skills; experience with data visualization software and managing real-time dashboards (PowerBI preferred) 

• Demonstrated analytical aptitude, with high proficiency in Excel  

• Exceptional attention to detail, communication, time management, and organizational skills  

• Strong verbal skills, with ability to present, convey, and collaborate on analytical findings  

• Ability to work independently and with a team in a fast-paced and high-volume environment with emphasis on accuracy and timeliness  

• Highly capable problem solver, able to work on complex problems requiring strong analytical, conceptual, and quantitative ability 

• Self-starter; can develop outputs independently before requesting assistance 

• Demonstrated practice of the Blank Family of Business’ Core Values: Put People First, Listen and Respond, Include Everyone, Innovate Continuously, Lead By Example, Give Back to Others 

• Servant-leader mentality, with ability to build trust-based relationships with associates across the organization