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Data Scientist II, Marketing

Remote, Ontario · Remote, British Columbia · Toronto, Ontario, Canada

Actively hiring, first seen by us 3 days ago
Pay
$168,300–217,800/year · Total compensationAnnual period assumed — pay source
Expected salary ranges For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $168,300.00 - $217,800.00. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Read the full posting
Work setting
Remote — work setting source
Location type: Remote
From the employer’s posting
Employment
Full-time — employment source
Employment type: Full-time
From the employer’s posting
Team
Data Science — team source
Department: Data Science
From the employer’s posting

Before you apply

Sponsorship
Visa sponsorship not confirmed — sponsorship source
Will you now or in the future require sponsorship for employment visa status (e.g. H-1B visa status)?
From the employer’s application form

What you’ll work on

Full posting

As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects.

  • Own end-to-end analytics for growth marketing, including budget forecasting and allocation

  • Design and interpret experiments and quasi-experiments to guide marketing investment decisions

  • Build customer segmentation and targeting work and improve customer LTV bidding systems

  • Design and document trusted data tables and metrics for self-serve decisions

  • Translate ambiguous business questions into analyses and clear channel-mix recommendations

From the employer’s posting
As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.
Own end-to-end analytics for growth marketing
Design, execute, and interpret experiments and quasi-experiments to enable causal inference
improvements to customer LTV bidding systems
designing, maintaining, and documenting high-quality, trusted data tables and metrics
Translate ambiguous business questions into rigorous analyses and clear recommendations

What you’ll bring

All qualifications

Core experience

  • 3+ years of experience in marketing data science
  • Bachelor's degree in statistics, mathematics, data science, economics, or a related quantitative field
  • Advanced SQL skills and Python or R
  • Experience with Looker or similar BI tools
  • Experience with large, imperfect datasets and statistical or machine learning models
Qualification wording
3+ years of experience in marketing data science
Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field
Advanced SQL skills, proficiency in Python or R
experience using Looker or similar BI tools to drive insights
Experience working with large and imperfect datasets at scale
Education & alternatives
In order to be successful, you must bring - Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus). - 3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization.

About Thumbtack

The data science team empowers Thumbtack to use data to guide business decisions.

In the employer’s words · Read in context · Company website ↗

Apply at Thumbtack

Posting record

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Actively hiringFirst seen by us 3 days ago, still listed, and not a repost of an earlier posting.

Status in our records
Live
First seen by us
Nov 11, 20263 days ago
Recorded sightings
4
Last seen by us
Nov 14, 2026

These dates show when we found the posting. Check the employer’s website to confirm it is still accepting applications.

How this job compares

Time since we first saw it

Day 3

Early. Similar jobs usually come down between day 8 and day 60.

At Thumbtack, jobs usually come down by about day 37.

From 11,861 similar postings that came down, and 5 of Thumbtack’s. Coming down is not always a hire.

Thumbtack is hiring

8 open jobs

Open jobs by the week we first saw them, last 12 weeks.

  • Hiring at a steady pace
  • Takes jobs down at a usual pace
Hiring record

See how this role fits your experience

Add your resume and we’ll mark which of these tools you already use, and point out anything in the posting that could rule you out.

  • Python
  • R
  • SQL
  • Looker
Where the posting names them
- 3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization. - Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights. - Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems.

Your next step

Complete your application on jobs.ashbyhq.com. The employer’s form will show what is required.

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Already applied? Track this application

Has Thumbtack posted this job before?

Yes. We’ve followed one other Data Scientist II, Marketing job there since November 2026. It is still up.

  1. San FranciscoStill up after 3 days, first seen Nov 11
  2. This jobUp 3 days so far, first seen Nov 11

Demand for Data Scientist roles

New Data Scientist postings at the employers we follow are down 4% over the last 6 weeks compared with the 6 before.

Weekly new Data Scientist postings at the same employers, from the week of August 17 to the week of November 2. The fewest in a week was 1,403, the most 2,949, and the latest week had 2,098.
August 17Last week

Each bar is one week of new postings. The darkest bars are the last 6 weeks.

Counted from the hiring pages we’ve followed for at least five weeks, so employers we add don’t look like growth. Updated weekly.

About the role

We file this job under Data Scientist, by the work the posting describes.

Data scientists use statistics and models to answer harder questions, such as whether a change worked, what demand will look like next quarter, or which customers are likely to leave.

Postings usually ask for Python or R, SQL, statistics, experiment design and common machine learning methods.

Unlike an ML engineer, a data scientist's main output is often an analysis or a first model, not software running inside a product.

US government figures for data scientists

Median yearly pay, May 2025
$120,230
Expected change, 2025 to 2035
34.6% more jobsagainst 3.5% for all jobs

Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025) and Employment Projections (2025 to 2035). Occupation code 15-2051.

Job description

View original posting ↗

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Data Science Team

The data science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.

About the role

As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.

What you’ll do

  • Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets.

  • Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix.

  • Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions.

  • Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains.

  • Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution.

  • Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth.

  • Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams.

In order to be successful, you must bring

  • Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus).

  • 3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization.

  • Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights.

  • Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems.

  • A passion for problem-solving and critical thinking, with the ability to navigate ambiguity and turn data into clear, actionable insights.

  • Strong business judgment and the ability to identify signal in noisy, imperfect data.

  • Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners.

Expected salary ranges

  • For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $168,300.00 - $217,800.00.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Source details

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Pay
Expected salary ranges For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $168,300.00 - $217,800.00. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Location & working pattern

Toronto, Ontario, Canada

Working pattern and location restrictions need checking in the full posting.

Work authorization
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

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