Data Visualization Analyst

Description

A Data Visualization Analyst at Griffin Media helps drive the Ideal Team Player culture.

Job Summary: The Data Visualization Analyst will be responsible for transforming complex data sets into compelling visual narratives that inform and guide strategic business decisions. This role involves working closely with cross-functional teams, including marketing, sales, and content production, to develop insights that enhance our audience engagement. The ideal candidate is a creative thinker with a strong analytical background and a passion for storytelling through data.

Job Responsibilities:

• Analyze large data sets from various sources (TV ratings, radio listenership, digital engagement metrics, etc.) to identify trends, patterns, and insights. Create visually appealing and easy-to-understand dashboards, reports, and presentations using tools such as Tableau, Power BI, or similar.
• Work closely with marketing, sales, and content teams to understand their data needs and translate those requirements into actionable insights. Present findings and recommendations to stakeholders at all levels of the organization.
• Ensure data integrity and accuracy by implementing best practices for data collection, storage, and processing. Collaborate with IT and data engineering teams to maintain and improve data infrastructure.
• Conduct market research and competitive analysis to support strategic planning and decision-making. Utilize data to understand market trends, audience behavior, and competitive positioning.
• Respond to ad hoc data and analysis requests from various departments, providing timely and accurate insights to support business objectives.
• Identify opportunities to apply AI across the analytics workflow, from pipeline development and data cleaning to insight generation and visualization, and help establish practical, responsible practices for its use within the team.
• Administer Tableau server environment: version upgrades; user provisioning; usability optimization.
• Additional ad hoc data analysis.
• Perform other job-related duties as assigned, including driving an automobile for company business.

Job Schedule: This is a full-time position primarily working 40 hours per week. You may also be called upon at times to fill in other hours and days of the week to help cover vacations, illnesses, or special projects/events. This position may be eligible to work remotely on occasion and at the discretion of the supervisor.

Qualifications

Essential Qualities:

• Humble: A habit of sharing successes, putting the team first, and working for the good of the team. A “we” not “me” attitude. The ability to give and receive constructive criticism. Observe and employ the Golden Rule.
• Hungry: Exhibit a strong work ethic, drive, and willingness to take initiative.
• Smart (People Smart): The virtue of being interpersonally smart about the interactions and relationships of those you encounter.
• Positive Attitude: Exhibited by focusing on opportunities not problems, see the glass as half-full not half-empty.
• Sense of Urgency: How we react and respond.

Skills and Requirements:

• Bachelor’s degree in Data Science/Analytics, Statistics, Mathematics, Marketing, Journalism, Communications, Computer Science, MSIS, or Economics, or other field providing training in data preparation, numeracy, business acumen, and communication.
• Two to three years related experience preferred.
• Understanding of basic statistics and a high level of overall numeracy.
• Ability to present complex information graphically and verbally.
• Technical proficiency: basic programming skills or ability to learn, ability to manage software updates, comfort with combining large data sets from disparate sources, working knowledge of Windows OS & Microsoft Office suite, ability to learn new systems & tools.
• Proficiency in data visualization tools (e.g., Tableau, Power BI), data analysis software (e.g., SQL, Python, R), and Excel. Experience with data warehousing and ETL processes is a plus.
• Strong analytical and problem-solving abilities. Ability to interpret complex data sets and translate them into actionable insights.
• Working proficiency with AI tools (such as ChatGPT, Claude, or Copilot) and the ability to apply them effectively to analytical and technical tasks.
• Excellent written and verbal communication skills. Ability to present data in a clear and compelling manner to non-technical audiences.
• High level of accuracy and attention to detail in work processes and deliverables.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Ability to work well with, direct and gain the cooperation of others. Must maintain confidentiality of company performance data, personnel matters, company strategies, etc.
• Strong organizational and interpersonal skills.
• Must have, or be able to obtain, a valid Oklahoma driver’s license and have a driving record acceptable to the company.
• Ability to perform other job-related duties as assigned.
• Capable of handling the physical and mental requirements including:
  • ability to verbally communicate in English
  • ability to read computer monitor information (words and data)
  • ability to hear detailed spoken word
  • ability to remain sedentary and to travel to work location
  • ability to perform manual dexterity tasks with hands, fingers
  • ability to analyze data, concentrate, reason, and write
  • ability to perform under emotional stress
  • ability to lift 10 pounds unaided

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.