Digital Analytics Consultant (Web & Customer Insights)

Position Summary:

The Emerson T&M Global Sales & Marketing Analytics team partners with Sales, Marketing, Web Strategy, Services, Commercial Strategy, and Global and Regional Operations to improve commercial performance through data-driven decision making. We are seeking a Senior Digital Analytics Consultant to lead digital measurement, customer behavior analytics, and performance optimization initiatives that connect online engagement to pipeline growth and revenue outcomes.

In this role, you will leverage Adobe Analytics and related business intelligence platforms to uncover actionable insights, improve digital customer experiences, optimize conversion funnels, and strengthen attribution capabilities across the customer journey. Working closely with cross-functional stakeholders, you will help shape the organization's digital measurement strategy, improve data quality and governance, and establish scalable analytics practices that enable informed business decisions globally.

In This Role, Your Responsibilities Will Be:

• Partner with stakeholders across Web Strategy, Marketing, Sales, Regional Leadership, IT, and the Data Office to define and implement measurement strategies aligned to business objectives.
• Lead the development and execution of the digital analytics roadmap, ensuring alignment with commercial priorities and customer experience goals.
• Analyze customer behavior and digital engagement trends using Adobe Analytics and related platforms to identify opportunities for growth and optimization.
• Translate complex business questions into measurable analytical frameworks, actionable insights, and executive-ready recommendations.
• Evaluate digital funnel performance and customer journeys to identify friction points, improve conversion rates, and increase pipeline contribution.
• Develop attribution models and measurement approaches that connect digital engagement to opportunities, pipeline generation, and revenue outcomes.
• Collaborate with Web Strategy, UX, Product, and Marketing teams to prioritize initiatives and measure business impact.
• Design and assess experimentation and A/B testing programs to improve customer engagement and digital performance.
• Build and maintain scalable dashboards, reporting solutions, and self-service analytics capabilities that enable data-driven decision making.
• Establish and promote analytics governance standards, tagging frameworks, documentation practices, and data quality controls.
• Partner with IT and data teams to integrate digital, marketing, and CRM data sources for a unified view of customer behavior.
• Apply advanced analytics, automation, and emerging AI capabilities to enhance efficiency, insight generation, and business outcomes.
• Serve as a trusted advisor and thought leader by introducing innovative analytical methodologies and best practices.

Who You Are:

You consistently translate complex information into clear and actionable insights that help stakeholders make informed decisions. You build collaborative relationships across functions and foster alignment around shared objectives. You balance strategic thinking with disciplined execution, identifying opportunities to improve performance while delivering high-quality results. You adapt effectively to changing priorities, approach challenges with curiosity and structure, and use data to influence decisions that create measurable business impact.

For This Role, You Will Need:

• Minimum 2 years of Hands-on expertise with Adobe Analytics and digital measurement frameworks.
• Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
• Demonstrated ability to generate business insights that improve customer experience, engagement, conversion, pipeline generation, or revenue outcomes.
• Experience connecting digital interactions to business results through attribution and performance measurement methodologies.
• Strong understanding of web analytics, tagging strategies, data layers, cookies, consent management, and tag management platforms.
• Experience integrating digital analytics, marketing, and CRM data to develop comprehensive customer insights.
• Proficiency with business intelligence and data visualization tools such as Power BI and Salesforce CRM Analytics.
• Experience designing, evaluating, and interpreting A/B testing and experimentation programs.
• Strong analytical thinking, structured problem-solving, and stakeholder management capabilities.
• Ability to communicate technical concepts and analytical findings effectively to both technical and non-technical audiences.
• Experience managing multiple priorities while delivering high-quality work in a collaborative environment.

Preferred Qualifications That Set You Apart:

• Experience in B2B marketing analytics and digital demand generation environments.
• Advanced experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or comparable customer journey platforms.
• Experience working with enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure.
• Strong SQL skills and experience analyzing large-scale customer, behavioral, or transactional data.
• Experience designing attribution models and linking digital engagement to sales pipeline and revenue performance.
• Knowledge of analytics governance, metadata management, data lineage, and data quality frameworks.
• Experience identifying and mitigating bot traffic, tracking gaps, and digital data quality issues.
• Familiarity with automation, predictive analytics, and AI-enabled analytical capabilities.

Our Culture and Commitment To You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave